The CMA Agency League has been revised for 2018, with no change in the top four – MRA Marketing, CIB, Ridgemount and Harris holding their positions, but with RBH moving up to fifth on the back of their remarkable four wins with Certsure this year.
The league, which is compiled by taking a rolling four year window of CMA results, and awarding five points for a win, three for a High Commendation, and one for a place on a shortlist, is now increasingly used as an indicator for tender lists, which gives it a greater significance. It includes over 100 agencies now, and provides a useful snapshot of agencies which produce consistently good work.
The top 20 (below) had a couple of new entrants – including Think Tank, the year’s biggest climber, moving to 13 from 31.The full top 20 is below, with last year’s position in brackets
1 MRA Marketing (1)
2 CIB (2)
3 Ridgemount (3)
4 Harris Associates (4)
5 RBH (13)
6 Refresh PR (5)
7 Holistic (11)
8 Wyatt International (7)
9 Tangerine (10)
10 gyro Manchester (8)
11 Built For Marketing (15)
12 Fabrick (formerly CFA) (6)
13 Think Tank (31)
14 Aria PR (14)
15 Luminescence (16)
16 Iceni (17)
17 3seven9* (19)
18 Construction Marketing Experts (18)
19 Realia (20)
20 Perceptive Communicators (22)
* no longer trading
