Congratulations to the winners and those highly commended at the 2014 Construction Marketing Awards!
The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. Being on the list of finalists is a badge of honour, and we hope those who have succeeded wear it with pride!
Strategic Planning & Management – wedi Systems (UK) Limited (Reach-MC)
Judges Comment – “wedi improved their fantastic business through a brilliant 3 year marketing plan. They achieved incredible things in those 3 years including exceeding profit and sales targets! This marketing team delivered a very effective marketing strategy at an amazing 25% below the allocated budget!”
Sustainability as a Marketing Strategy – H+H UK Ltd (Ridgemount PR)
Judges Comment – “H+H have made a fantastic effort to evolve their business to their benefit. Their initiative to refine their message using targeted sponsorship and broad-ranging PR campaigns has worked incredibly well for them”.
Best Campaign under £25,000 – Catnic
Judges Comment – “This campaign has been extremely effective. Their market researched allowed them to produce a campaign that maximised their results and it didn’t let them down. The 136% of the target was a fantastic result”.
Best Campaign over £25,000 – Lafarge Tarmac
Judges Comment – “Once again Lafarge Tarmac have shown their fantastic marketing skills. The national campaign they launched in 2014 was the first focussed only on builder merchants and it has been a great success”.
Best Product Launch – Eurocell
Judges Comment – “The launch of this new product is fantastic. They have shown a great new marketing communications programme which generated a huge return of modus® enquiries since January 2014!”
Best use of Press & Public Relations – Mira (Facta)
Judges Comment – “Facta’s campaign to communicate the 50% price drop exceeded the tagets by 1000% in some cases. This is a fantastic achievement and it was a clear winner”.
Best use of Website – Ideal Boilers
Judges Comment – “This attractive website has a fantastic usability factor for all devices. It is an easy to use website, for both its customers and staff who maintain it”.
Best Digital Campaign – Door-Stop International (MRA Marketing)
Judges Comment – “This digital campaign from Door-Stop International has improved their business significantly. Their fabulous initiatives directs all their traffic to their website increasing sales by a ROI factor of 14.8!”
Best Social Media Campaign – Celotex (CFA)
Judges Comment – “Celotex have used social media to their advantage in the way all business should in the 21st Century. Their social media strategy helped ensure that their Insulating Britain campaign was delivered on every level.”
Best Mobile Campaign – NHBC
Judges Comment – “NHBC’s incredible mobile campaign included the development of their first ever mobile app. It has had an incredible 265% of its target number of downloads since it’s launch, something that has improved their business hugely”.
Best use of Events & Live Marketing – Certsure LLP (Redactive Media Group)
Judges Comment – “This event produced by Certsure LLP proved that planning and attention to detail can really pay off. To re-invent an event is always a huge success and to deliver the most successful event of the last 5 years is extremely exciting. They are worthy winners.”
Best use of Direct Marketing – SLG Marketing
Judges Comment – “The planning of this campaign was very well thought out. To coincide their campaign with the announcement of The Budget, was innovative and worked to their advantage. Well done SLG Marketing!”
Best use of Advertising – NHBC
Judges Comment – “This advertising campaign is brilliant. To produce a complete shift in approach is extremely impressive along with their increase in net promoter score”.
Best Branding and Postitioning – Lakehouse
Judges Comment – “Lakehouse’s effort to re-energise their brand has had a brilliant effect on their business. With an increased turnover by 31%, there is no doubt their strategy worked”.
Best Professional Services Marketing Campaign – Novus (Harris Associates)
Judges Comment – “This campaign has allowed Novus to promote their sectors such as refurbishment and new build. Their fantasic press releases and case studies has improved these services and the turnover has increased significantly”.
Best Construction Blog – Constructing Equality Blog
Judges Comment – “This blog is an easily accessible guide to the ins and outs of diversity and equality in the construction industry. It is a fantastic idea that provides an excellent service”.
Agency of the Year – SLG Marketing
Judges Comment – “SLG works closely with their clients to produce the campaigns asked of them with creativity. SLG have employed new team members and it has overall been a very successful year for them.”
Marketing Team of the Year – Lakehouse
Judges Comment – “Lakehouse have had ane extremely busy year, rebranding the Group internally and externally. This is a great acheivement and their marketing team should be proud. Congratulations Lakehouse”.
Emerging Talent – Young Marketer of the Year – Katie Willison (Balfour Beatty)
Judges Comment – “Congratulations Katie! In a short space of time Katie has delivered the divisions first social media strategy while still working towards becoming a full Chartered Marketer. All of her achievements are fantastic. Well done again, Katie!