The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. Last year’s gala awards dinner saw 23 Winners and 5 Highly Commended carrying off the prized trophies.
With the 2019 awards shortly to open, we asked last years trophy holders from the agency categories to write about their winning entry. We hope this serves as inspiration for your 2019 Construction Marketing Awards entries.
The Construction Marketing Awards ‘Agency of the Year’ award – that’s a prestigious accolade and something that all the team at Fabrick are immensely proud of. It’s a genuine team award that all the team share. But it is also a key business asset; something that sets us apart from the competition, something that helps us win new business and reassures us that we are doing things well.
The Construction Marketing Awards (CMAs) have long been a key milestone for Fabrick. In one way they act as that end-of-year reward for a successful year. I have always regarded getting on the shortlist as the initial target. I have never looked at the awards and thought ‘this year we are definitely going to win.’ That said, as soon as the shortlist comes out, the emotion increases and you dare to dream and start to wonder if this could be your year! READ MORE
GETTING THE MIX RIGHT
It’s always nice to have your performance recognised by peers. Winning the CMA ‘PR Agency of the Year’ meant we were the first agency to win this category two years in a row. This gave us pause for thought, and an opportunity to really assess what the key tenets of our success are.
PRESS-FIRST APPROACH
At CIB, we pride ourselves on a press-first approach, with a strong belief in the value of good journalism and its role to filter and verify content. We believe press coverage (whether in print or on-line) adds credibility and trustworthiness to a message and is crucial to positioning a client as an authority in its field.
To this end, it’s vital that our public relations professionals have strong writing skills, excellent journalistic practices and an ability to identify and expand upon industry trends and topics. This helps us to position the firms that we represent as thought-leaders. READ MORE
The marketing communications industry should always be striving for improvement, delivering excellent service, in our case tailored to serve the built environment sector, and demonstrating the value that great communications can bring to the businesses it serves. That is precisely the purpose of CIMCIG and what is celebrated by the Construction Marketing Awards.
We enter the CMA and other industry awards because we want to test our approach, outcomes and way of working against our peers, both in the built environment and across the communications industry. We also want to make sure that we are constantly improving and running a successful business based on best practice, which benefits clients as well as our team. READ MORE
