This award recognises a marketing, digital, PR, or communications agency that has delivered exceptional work for clients in the construction and built environment sector over the past year. It celebrates strategic insight, creative excellence, client impact, and a deep understanding of the industry’s unique challenges and opportunities.
How entries are judged
Entries in this category are assessed against four equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 40.
Judges will award marks based on:
- Objectives and strategy (10 points)
Evidence of clear strategic thinking and alignment with client or business goals - Creativity and originality (10 points)
The extent to which the agency demonstrates creativity, innovation, and originality in its work - Measure your own success (10 points)
Evidence of measurable results and the ability to demonstrate impact and effectiveness - Customer handling (10 points)
Strength of client relationships, including satisfaction, retention, and partnership approach
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Objectives and strategy
• Demonstrated a strong understanding of client objectives and business challenges
• Showed how strategic insight informed campaign or programme development across multiple clients or projects
Creativity and originality
• Delivered innovative and high-quality marketing, communications, or digital work
• Demonstrated originality in approach, execution, or problem-solving
Measure your own success
• Provided clear evidence of measurable results across a range of projects or clients, such as brand growth, specification, engagement, or lead generation
• Demonstrated how success was tracked and how outcomes delivered real value
Customer handling
• Built and maintained strong client relationships based on trust, collaboration, and responsiveness
• Demonstrated long-term client value, retention, and satisfaction
Industry-specific examples might include:
- Creating an integrated campaign to launch a new offsite construction product
- Developing a thought leadership strategy to reposition a consultancy around net zero or digital transformation
- Building a digital platform to support CPD delivery or product specification
- Running a stakeholder engagement campaign for a major infrastructure or regeneration scheme
- Supporting a client’s entry into a new vertical, such as housing retrofit, healthcare, or logistics, through targeted PR and content
This category is open to agencies of all sizes. Judges will be looking for a strong track record of client success, industry insight, and a forward-thinking approach to marketing in the built environment.
Entrants are asked to submit no more than three case studies of their work which should fit on two pages of an A4 document (submit as a pdf). These should include details of objectives, strategy, creation, delivery, and results.
Entries should include client testimonials and/or third-party verification to support any claims made regarding results or impact.
Interview Process:
Shortlisted entrants in this category will be invited to present their submission to the judging panel online (via Zoom or similar platform). Interview dates are to be confirmed, and full details will be provided to all shortlisted entrants following the initial judges’ meeting in mid-October. Presentations will be made to the judges for the Agency of the Year category only.
