This award recognises a marketing or communications campaign that effectively promotes or supports social value outcomes within the construction and built environment sector.
Entries should demonstrate how the campaign:
- Communicated, enabled, or amplified initiatives that deliver positive social impact — such as employment, education, community engagement, wellbeing, diversity, or local economic benefit
- Aligned with the organisation’s social value commitments and wider business objectives
- Engaged relevant audiences — including employees, clients, communities, or partners — with meaningful messaging and clear purpose
- Delivered measurable results, whether through behavioural change, awareness, participation, or long-term social impact
Industry-specific examples might include:
- Promoting apprenticeship or skills programmes on major infrastructure or regeneration projects
- Campaigns supporting local employment, supply chain inclusion, or social enterprise partnerships
- Community-focused initiatives during project delivery — such as engagement with schools, youth groups, or local residents
- Raising awareness of inclusive site practices or wellbeing initiatives in the construction workforce
- Communicating a contractor or developer’s contribution to a local authority’s social value targets
Judges will look for campaigns that are credible, purpose-driven, and demonstrate a clear link between communication efforts and tangible social value outcomes.
