This award recognises excellence in marketing strategy and management within the construction and built environment sector. It celebrates clear thinking, strong market understanding, and structured, effective planning that drives real business results.
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Identification of knowledge gap (10 points)
An identification of a market knowledge gap or a requirement to improve market understanding - Marketing plan (10 points)
The production of a structured marketing plan with measurable actions - Regular review (10 points)
A process of regular reviewing and updating of the information if required - Creativity, novelty and originality (10 points)
Creativity, novelty and originality - Tangible results (10 points)
An indication that the process has delivered tangible results
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Identification of knowledge gap
• Identified a clear market knowledge gap, challenge, or opportunity
• Demonstrated strong understanding of the audience, sector, or market context
• Used relevant insights and intelligence, whether from internal, external, or combined sources
Marketing plan
• Developed a structured, actionable marketing strategy
• Set clear objectives, milestones, and measurable success criteria
• Demonstrated alignment between insight, strategy, and delivery
Regular review
• Showed how the strategy or campaign was monitored and managed over time
• Demonstrated responsiveness, refinement, or optimisation where appropriate
Creativity, novelty and originality
• Applied creative thinking or innovation to differentiate the approach
• Demonstrated originality in strategy, execution, or positioning
Tangible results
• Delivered measurable outcomes against objectives
• Demonstrated effectiveness and, where possible, return on investment
Industry-specific examples might include:
- Developing a new market entry strategy for a product or service launch
- Building a structured lead generation plan based on evolving project pipeline data
- Redefining market positioning following a merger, acquisition, or major strategic shift
- Designing a customer segmentation model to drive more targeted communications
- Creating a long-term marketing roadmap aligned with sustainability, net zero, or MMC trends
Judges will look for clear evidence of insight-led planning, structured delivery, effective management, and measurable commercial impact. Strong entries will demonstrate how strategic marketing has created real, lasting value.
Confidentiality note:
We recognise that strategic information can be commercially sensitive. All entries will be judged by individuals with no conflict of interest. Information provided will be treated in strict confidence and not shared with third parties without prior permission.
