This award recognises excellence in marketing strategy and management within the construction and built environment sector. It celebrates clear thinking, strong market understanding, and structured, effective planning that drives real business results.
Entries should demonstrate how strategic planning and management:
- Identified a market knowledge gap, challenge, or opportunity
- Gathered relevant insights and intelligence — using internal, external, or combined resources
- Informed the development of a structured, actionable marketing strategy
- Established measurable objectives, milestones, and success criteria
- Incorporated creativity, originality, or innovative thinking to stand out in the market
- Was reviewed, adapted, and managed effectively throughout the campaign or initiative
- Delivered tangible outcomes and proved cost-effective, demonstrating a strong return on investment
Industry-specific examples might include:
- Developing a new market entry strategy for a product or service launch
- Building a structured lead generation plan based on evolving project pipeline data
- Redefining market positioning following a merger, acquisition, or major strategic shift
- Designing a customer segmentation model to drive more targeted communications
- Creating a long-term marketing roadmap aligned with sustainability, net zero, or MMC trends
Judges will look for clear evidence of insight-led planning, smart execution, effective management, and commercial impact. Strong entries will show how strategic marketing delivered real, measurable value.
Confidentiality note:
We recognise that strategic information can be commercially sensitive. All entries will be judged by individuals with no conflict of interest. Information provided will be treated in strict confidence and not shared with third parties without prior permission.
