The Construction Products Association (CPA) tasked MRA Marketing with delivering a fully integrated marketing campaign to encourage the industry to participate in a consultation on the new Code for Construction Product Information (CCPI). Read More
As I type this, I’m in the middle of 7 drafted emails, viewing two screens with various pr spreadsheets, eking out half a cup of tea (and a biscuit!) staring at a very plank word document. It is at this moment I realise why I am a Senior Account Manager and not a copywriter, what would I do without the team behind me! Anyway, let me know what you think ….
December 2017, I arrived for my first interview at Fabrick Marketing Agency, four months post-graduation for an Account Executive role. Excited with nerves but very green to the working world, all I could do was be myself and hope that my preparation was enough to be offered the job. Read More
Following extensive market research, Tobermore positioned themselves to take advantage of market trends by developing ‘Artro’ – a linear paving product which is a concrete alternative to clay.
Now is the time to ensure you have included everything in your entry that the judges are looking for!!
A check list for your CMA entry
Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.
Running the awards was an unknown but exciting move into awards management from a team previously focused solely on PR. Fast forward four years and the Heating Installers Awards has established itself as the award for installers across the UK to win, with a number of high profile organisations from across the industry signing up as sponsors year-on-year.
What to do when you don’t know the people who buy your stuff
When faced with two branded products, why would you buy the more expensive one? At Ridgemount we’re big believers in the value of brands, so we would answer: “because you believe in the brand”.
If that’s your starting point, then creating sales for a premium product is about understanding what your customers are looking for and telling them (repeatedly) how your brand meets those needs.
With such short tenures l suppose there should be no surprise that there is an increasing prevalence for short-termism in marketing. If I’m honest, one of the reasons I had always steered clear of marketing awards was because I felt they reflected this trend with their apparent emphasis on short- term performance marketing.
With the 2019 awards shortly to open, we asked last years trophy holders from the agency categories to write about their winning entry. We hope this serves as inspiration for your 2019 Construction Marketing Awards entries.
We enter the CMA and other industry awards because we want to test our approach, outcomes and way of working against our peers, both in the built environment and across the communications industry. We also want to make sure that we are constantly improving and running a successful business based on best practice, which benefits clients as well as our team. Read More
GETTING THE MIX RIGHT
It’s always nice to have your performance recognised by peers. Winning the CMA ‘PR Agency of the Year’ meant we were the first agency to win this category two years in a row. This gave us pause for thought, and an opportunity to really assess what the key tenets of our success are.
PRESS-FIRST APPROACH
At CIB, we pride ourselves on a press-first approach, with a strong belief in the value of good journalism and its role to filter and verify content. We believe press coverage (whether in print or on-line) adds credibility and trustworthiness to a message and is crucial to positioning a client as an authority in its field. Read More
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