Making sure that CCF’s customers are always aware of its top quality products and staff expertise is a number one priority for the marketing team. So, when we were tasked with supporting a significant investment in our insulation offering, it was clear that a promotional campaign was needed; to change perceptions and rightfully align CCF with exceptional insulation solutions, product choice, and availability.
Customer Lifecycle Campaign
At Gibbs & Dandy we pride ourselves on our customer-focussed strategy, which looks to ensure we are the most trusted builders’ merchant around. To help us achieve this goal, we wanted to make sure that our customers were happy with what we were doing and offering them. We wanted to talk to all our customers and this campaign focused on targeting those who had stopped trading with us – our lapsed and dormant accounts. We contacted these customers, asking them to provide feedback on why they were no longer buying from us and, in some cases, offering them incentives to restart trading – some hadn’t traded with us for over 2 years.
At the 2015 Construction Marketing Awards, Hamworthy Heating were crowned the winners of the Best use of Website. I attended the ceremony with my colleague, Sam Boshier, Senior Marketing Executive. And those also present may well have seen our faces showing sheer joy mixed with shock.
The high point of the construction marketing calendar has been reached – the winners of the Construction Marketing Awards 2015 have been announced!
Last night saw the hosting of the 2015 Construction Marketing Awards, at which the winners were announced. Detailed below is the shortlist together the winners and highly commended. Congratulations to all. It was a great evening, showcasing the best in construction marketing.
How Catnic delivered by ‘Sticking with Orange’
Recognising the need for quality drywall joint tape in the market wasn’t difficult, as a premium brand we are continuously looking to successfully applying our insight to expand our existing portfolio. However it’s always a challenge to diversify your product range in a highly competitive market, especially when you’re the household name for Lintels. Read More
Here at SLG in Manchester, 2014 saw our hard work pay off with gratifying results. Having gained 10 new clients – and retained all of our existing accounts – the last year has again proved the value of our long history of building successful working relationships with companies throughout the construction industry. Being crowned ‘Agency of the Year’ at the 2014 CMA Awards was a very welcome cherry on the top of a carefully baked cake, and we were absolutely delighted to receive the award in recognition of our efforts. Read More
People Power Campaign
As the UK’s leading independent standard-setting body, warranty and insurance provider for new homes, NHBC works with the house-building industry to raise the standards of new homes and to provide consumer protection for homebuyers. Read More
Foundation Depth Calculator App
As the UK’s leading independent standard-setting body, warranty and insurance provider for new homes, NHBC works with the house-building industry to raise the standards of new homes and to provide consumer protection for homebuyers. Read More
At this week’s Construction Marketing Awards for 2014, Constructing Equality Ltd. scooped the award for Best Construction Blog. Read More
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