This award recognises the most effective use of marketing technology to improve performance, insight, efficiency, or customer experience within the construction and built environment sector.
Entries should demonstrate how marketing technology was applied to:
- Address a specific marketing challenge or opportunity
- Enhance campaign targeting, personalisation, or customer journey management
- Improve lead generation, nurturing, or conversion processes
- Enable better measurement, reporting, or decision-making through data and analytics
- Integrate marketing more effectively with sales, product, or operational teams
Industry-specific examples might include:
- Using HubSpot or Salesforce to track and nurture leads from CPDs, events, or specification platforms
- Implementing Pardot or Marketo to automate lead scoring and campaign workflows for installer or specifier audiences
- Creating a customer portal or product selector using Sitecore, Drupal, or a custom platform with embedded analytics
- Leveraging Google Analytics, Hotjar, or Power BI to optimise content based on user behaviour and specification trends
- Integrating BIMobject or NBS data with CRM insights to inform targeting and product development strategies
- Applying AI tools (e.g. ChatGPT, Jasper, or predictive modelling software) to personalise content or forecast customer behaviour
This category is open to both in-house teams and agencies. The solution can be developed internally or delivered in partnership with a third-party provider or platform.
Judges will be looking for evidence of strategic application, successful integration, and clear, measurable outcomes — not just the presence of technology.
