This award recognises a high-impact marketing campaign delivered with a budget of over £150,000 that demonstrates excellence in strategic thinking, creative execution, integration, and measurable results at scale.
The budget should include all direct campaign costs but may exclude permanent staff costs, premises, overheads, and other general trading expenses. This category is suitable for campaigns using one or more communication channels and integrated across platforms and departments.
Entries should demonstrate how the campaign:
- Was built on clear strategic objectives aligned with wider business and marketing goals
- Engaged a well-defined audience — such as specifiers, developers, contractors, local authorities, or end users
- Used the scale of budget to deliver ambitious creative and fully integrated execution across multiple channels
- Aligned with broader business activity (e.g. sales enablement, ESG, product development, customer support)
- Achieved significant, measurable results — such as increased market share, sales, specification, brand leadership, or stakeholder engagement
- Delivered a strong return on investment and lasting business impact
Industry-specific examples might include:
- A large-scale brand repositioning for a contractor or consultant rolled out across digital, trade media, events, and internal comms
- A multi-channel product launch campaign supporting a national roll-out of a low-carbon technology
- A long-term integrated campaign promoting modern methods of construction to housebuilders and local authorities
- A platform-led campaign combining CRM, automation, and digital content to drive specification and lead generation
- A national ESG or social value communications campaign tied to a major regeneration programme
Judges will be looking for ambitious, high-quality campaigns that fully leverage the available budget to deliver real business value, strategic clarity, and measurable success.
