This award recognises the most effective development, refresh, or repositioning of a brand within the construction and built environment sector. It celebrates strategic clarity, creative excellence, and the ability to differentiate and engage with target audiences in a meaningful way.
Entries should demonstrate how the brand or positioning:
- Responded to a clear market challenge, opportunity, or strategic shift
- Reflected a deep understanding of the target audience — such as specifiers, contractors, developers, housing associations, tradespeople, or end users
- Clearly communicated the organisation’s values, purpose, and offer
- Was applied consistently across channels and touchpoints (e.g. website, collateral, campaigns, signage, internal communications)
- Delivered measurable impact, including improved recognition, perception, engagement, loyalty, or commercial performance
Industry-specific examples might include:
- Repositioning a building product manufacturer to focus on sustainability and performance
- Developing a new brand for a digital construction platform or retrofit service
- Refreshing the visual identity and tone of voice for a merchant network to appeal to younger installers
- Aligning a contractor’s brand with modern methods of construction or net zero delivery
- Creating a new umbrella brand to unite multiple business units under a single, coherent proposition
- Rebranding a company following a merger or acquisition to successfully integrate cultures, portfolios, and audiences
Judges will look for evidence of strategic thinking, creative execution, audience relevance, and business impact. Strong entries will show how brand and positioning work enabled the organisation to stand out, connect, and succeed.
Any projects entered should have been completed between June 2023 and August 2025.
Note: One of the attachments to your submission should be copies of the brand guidelines from both before *and* after the campaign.
