This award recognises the most effective Go-To-Market (GTM) campaign for a product, service, brand, or initiative launched within the construction and built environment sector.
The campaign may support any stage of the product or service lifecycle — including launch, relaunch, repositioning, or market expansion — and must demonstrate strategic planning, audience understanding, and measurable success.
Entries should demonstrate how the campaign:
- Clearly defined its position in the product lifecycle and aligned strategy accordingly
- Identified and engaged the relevant audience (e.g. architects, specifiers, contractors, developers, or merchants)
- Effectively supported internal readiness across marketing, sales, and operational teams
- Used appropriate channels and messaging for maximum reach and impact
- Achieved measurable results such as awareness, adoption, lead generation, or sales performance
Industry-specific examples might include:
- Launching an innovative insulation product to the retrofit market
- Repositioning a building technology brand to target digital-first contractors
- Introducing a service-based offer (e.g. asset monitoring or consultancy) to a new client segment
- Driving adoption of a new offsite solution through CPD and early engagement strategies
Relaunching a legacy product with a sustainability-led narrative
Judges will look for campaigns that are grounded in lifecycle thinking, tailored to the audience and market context, and deliver clear and lasting commercial outcomes.
