This award recognises the most effective marketing campaign delivered with a total budget of £50,000 or less, demonstrating that smart thinking, creativity, and strategic execution can deliver outstanding results — even on a modest budget.
The budget should include all direct campaign costs but may exclude permanent staff costs, premises, overheads, and other general trading expenses.
Entries should demonstrate how the campaign:
- Set clear objectives aligned with wider marketing or business goals
- Understood and effectively engaged a well-defined audience — such as architects, specifiers, contractors, installers, or developers
- Made creative and efficient use of limited resources
Achieved strong results relative to the spend — including ROI, engagement, or brand impact - Integrated effectively with other business or marketing activity, such as sales enablement or technical support
Industry-specific examples might include:
- A targeted LinkedIn campaign promoting CPD attendance among architects
- A tactical campaign to boost awareness of a new product line through email, trade PR, and merchant POS materials
- A social media and video series highlighting sustainable installation practices for contractors
- A local community engagement initiative to support a planning application
- A lead generation campaign using a downloadable technical guide supported by remarketing and CRM follow-up
Judges will be looking for innovation, impact, and clear evidence of success — where every pound worked hard to deliver measurable value.
