This award recognises the most effective use of a digital platform to engage, inform, and support audiences in the construction and built environment sector. The platform may be public-facing or created for a specific audience such as customers, specifiers, installers, or internal teams.
Entries should demonstrate how the platform:
- Meets a clear user need and aligns with marketing or business objectives
- Offers an engaging, accessible, and user-friendly experience
- Supports brand positioning and strengthens audience relationships
- Delivers measurable outcomes such as increased engagement, lead generation, specification, or conversion
- Is supported by relevant content, functionality, and data-driven insights to enhance performance
Industry-specific examples might include:
- A product selector or specification tool tailored for architects or specifiers
- A customer portal for merchants or installers with technical support, training, or loyalty tools
- A CPD or knowledge hub offering thought leadership, BIM downloads, or regulatory guidance
- A platform supporting tenant engagement or community consultation for housing or regeneration projects
- An internal digital platform enabling communication and collaboration across project or site teams
Judges will be looking for platforms that combine technical quality with marketing impact — those that deliver genuine value to users and support wider business goals through digital innovation.
