This award recognises a marketing initiative that champions sustainability — whether through the message it communicates, the methods it employs, or the behaviours it encourages — within the construction and built environment sector.
Entries should demonstrate how the initiative:
- Promotes sustainable products, services, or behaviours
- Aligns with broader environmental, social, or ESG goals
- Minimises environmental impact in the way it was delivered (e.g. low-carbon media choices, responsible production, or waste reduction)
- Engages audiences meaningfully around sustainability issues relevant to the built environment
- Achieves measurable impact, whether in terms of awareness, behaviour change, or business outcomes
Industry-specific examples might include:
- A campaign promoting low-carbon concrete, recycled materials, or Passivhaus-standard building solutions
- Communicating lifecycle carbon or circular economy benefits of a product to specifiers or clients
- Using digital-first channels and sustainable print options to reduce campaign footprint
- Educating contractors or end users on sustainable installation, maintenance, or usage practices
- Aligning marketing with industry sustainability frameworks, such as the RIBA Climate Challenge or the UK Green Building Council’s goals
Judges will look for initiatives that are not only well-executed and effective, but also authentic, responsible, and aligned with the sector’s transition to a more sustainable future.
