This award recognises the innovative and effective application of artificial intelligence, including machine learning, to enhance marketing performance in the construction and built environment sector.
Entries should demonstrate how AI or data-driven approaches have been used to:
- Improve audience targeting, personalisation, or customer segmentation
- Optimise content, campaign performance, or media spend
- Predict customer needs or buying behaviours using machine learning
- Inform strategic marketing decisions through AI-driven tools or platforms
- Automate marketing processes for greater efficiency and impact
Industry-specific examples might include:
- Using machine learning models to anticipate demand for building products based on project trends
- Applying AI-driven content creation tools to personalise communications for architects, specifiers, or contractors
- Automating lead scoring and nurturing for installer or merchant audiences
- Using AI to analyse customer feedback and post-occupancy data to refine product development or messaging
Judges will look for clarity in how AI or machine learning were applied, the insights or automation achieved, and the measurable results delivered. Strong entries will demonstrate how AI technologies created tangible marketing value
