Our industry’s marketing landscape is evolving fast: so the 25th CMA Awards have evolved too.
We’ve streamlined the categories to focus on digital, strategy, branding & innovation – and today we’re shining the light on one of the exciting new additions.
Best Use of AI
Celebrating the most innovative, effective applications of artificial intelligence to elevate marketing in the construction and built environment sector.
What the judges want to see
- Smarter targeting & personalisation — AI-driven segmentation that reaches the right specifier, architect or contractor at the perfect moment.
- Performance optimisation — Algorithms that fine-tune content, media spend or entire campaigns in real time.
- Predictive insight — Models that forecast product demand or anticipate buying behaviours.
- Automation for impact — Workflows that free people to focus on creativity while machines handle the routine.
Show us how you applied AI, the insight or automation you unlocked, and – most importantly – the measurable results you delivered.
You can also explore all 20 categories and view our entry tips to help you choose where your work fits best
Entries are open now, with a final deadline of Friday 19 September 2025. Work must have been delivered between June 2024 and August 2025 (or from June 2023 for branding projects).
And this year’s winners will be revealed on Wednesday 3 December at a new venue — the elegant 8 Northumberland Avenue in central London, just off Trafalgar Square.
Let’s celebrate the marketers turning data into decisive advantage.
Celebrate your success. Raise your profile. Be recognised by the industry.
If you have any questions about the changes or choosing the right category, contact us at david@cbemarketing.org.
