CMA News

My name is Kate Perrin, the Marketing Director at Barbour ABI, and I am proud to announce that this year once again, we are sponsoring the Construction Marketing Awards.

Every year the CMAs are held to shine a spotlight on the outstanding marketing activity carried out by construction companies across the country. Here at Barbour ABI, we understand the importance of a well-executed marketing campaign and the difference it can make to brand development, lead generation and company growth.

Indeed, there are countless examples of innovative marketing across the industry, and that is why it is so important to support the platform for marketing teams to pause for thought, reflect on the construct of a campaign and its outcomes, and then choose to share their story.

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It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

It’s no surprise to see Jewson, winners of three awards in each of the past two years, top the pile. Also regular winners like Certsure, Kingspan, and Tarmac are among those you would have expected to feature.

AECOM is the highest ranked professional services company, while Parkeray tops the contractor chart.

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Harris, Refresh PR, Think Tank, and Fabrick are all climbers, but Lesniak Swann managed the biggest positional change, jumping 28 places to 14th and becoming the highest top 20 new entry.

The full top 20:

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A Proctor Group were close behind, picking up two awards for their innovative fashion oriented campaign, while MyEdge2 also picked up a pair of trophies.

The Marketing Team of the Year award went to Ibstock, and the Young Marketer of the Year award to Suzanna Hall from If.

Other winners were Washroom Washroom/Cre8, Nuaire, Autodesk, Business Sprinkler Alliance, Senior Architectural Systems, FENSA, Parkeray, Hanson UK, Uponor and Superglass.

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The winners will be announced at the gala dinner presentation on November 28.

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Now is the time to ensure you have included everything in your entry that the judges are looking for!!

A check list for your CMA entry

Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.

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Running the awards was an unknown but exciting move into awards management from a team previously focused solely on PR. Fast forward four years and the Heating Installers Awards has established itself as the award for installers across the UK to win, with a number of high profile organisations from across the industry signing up as sponsors year-on-year.

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