News

In a new development in their 20th year, the Construction Marketing Awards have compiled a Client League, which, like the Agency League, seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

It’s no surprise to see Jewson, winners of three awards in each of the past two years, top the pile. Also regular winners like Certsure, Kingspan, and Tarmac are among those you would have expected to feature.

AECOM is the highest ranked professional services company, while Parkeray tops the contractor chart.

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The CMA Agency League has been updated to include the results of the Construction Marketing Awards 2019.

Harris, Refresh PR, Think Tank, and Fabrick are all climbers, but Lesniak Swann managed the biggest positional change, jumping 28 places to 14th and becoming the highest top 20 new entry.

The full top 20:

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The winners of the Construction Marketing Awards 2019 have been announced. Jewson were the most successful this year, following up three wins in 2018 by taking home another three trophies this year.

A Proctor Group were close behind, picking up two awards for their innovative fashion oriented campaign, while MyEdge2 also picked up a pair of trophies.

The Marketing Team of the Year award went to Ibstock, and the Young Marketer of the Year award to Suzanna Hall from If.

Other winners were Washroom Washroom/Cre8, Nuaire, Autodesk, Business Sprinkler Alliance, Senior Architectural Systems, FENSA, Parkeray, Hanson UK, Uponor and Superglass.

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The Finalists for the 2019 Construction Marketing Awards have been announced! Those listed below have beaten off stiff competition from a bigger and, say the judges, a better crowd of entries than 2018.

The winners will be announced at the gala dinner presentation on November 28.

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Now is the time to ensure you have included everything in your entry that the judges are looking for!!

 

A check list for your CMA entry

Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.

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At Refresh PR, we like to think we have the courage to be different and put our reputation on the line when others perhaps wouldn’t, in order to achieve great things. There couldn’t be a better example of this than when in 2016, we decided to take the plunge to own and run the Heating Installer Awards.

Running the awards was an unknown but exciting move into awards management from a team previously focused solely on PR. Fast forward four years and the Heating Installers Awards has established itself as the award for installers across the UK to win, with a number of high profile organisations from across the industry signing up as sponsors year-on-year.

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PR BY THE NUMBERS

What to do when you don’t know the people who buy your stuff

When faced with two branded products, why would you buy the more expensive one?  At Ridgemount we’re big believers in the value of brands, so we would answer: “because you believe in the brand”.

If that’s your starting point, then creating sales for a premium product is about understanding what your customers are looking for and telling them (repeatedly) how your brand meets those needs.

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Back in 2016 The Marketing Society reported that the average tenure of a CMO in the UK to be just 18 months.

With such short tenures l suppose there should be no surprise that there is an increasing prevalence for short-termism in marketing.  If I’m honest, one of the reasons I had always steered clear of marketing awards was because I felt they reflected this trend with their apparent emphasis on short- term performance marketing.

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The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. Last year’s gala awards dinner saw 23 Winners and 5 Highly Commended carrying off the prized trophies.

With the 2019 awards shortly to open, we asked last years trophy holders from the agency categories to write about their winning entry. We hope this serves as inspiration for your 2019 Construction Marketing Awards entries.

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