A recent roundtable brought together nine senior marketing leaders from across the UK construction sector. What they shared was both candid and revealing. Download the report.
Contributor: Liam Bateman
Construction marketing has quietly evolved into something far more complex than it used to be. Today’s marketing professionals need technical know-how, compliance awareness, risk management skills and the ability to communicate with everyone from apprentices to architects. The role’s changed massively, but the infrastructure supporting it often hasn’t.
A recent roundtable brought together nine senior marketing leaders from across the UK construction sector. What they shared was both candid and revealing.
Inside this report
Right now, the sector’s facing a perfect storm. Compliance pressures are mounting, skilled people are hard to find, technology implementations keep falling short and sales and marketing teams often seem to be working in parallel rather than together.
This report explores how leaders are tackling these issues head-on. Seven connected themes came up again and again:
- Marketing as a strategic discipline – The shift from communications to technical, educational and strategic work
- The compliance and quality question – Dealing with unregulated products, evolving regulations and the pressure to “build cheap”
- The competency challenge – Why recertification costs are making the skills crisis worse
- Education at every level – Marketing now means training colleges, installers, merchants, specifiers and end-users
- Evolving audiences and engagement – How generational changes are reshaping how we connect with people
- The technology adoption gap – Understanding why PIM, CRM and AI investments often underdeliver
- The sales and marketing disconnect – Fixing the misalignment between two functions that are changing at different speeds
Who’ll find this useful?
If you’re a marketing leader, sales director, MD or anyone steering commercial strategy in construction, this is for you. It’s honest, practical and full of real-world examples from people doing the work right now.
