This award recognises the most effective internal communications campaign within the construction and built environment sector. It celebrates campaigns that have successfully engaged employees, aligned teams, and supported organisational change, values, or strategic objectives.
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives and a clear purpose aligned with wider organisational or business goals - Audience (10 points)
Understanding of internal audiences and how the campaign addressed their needs - Innovative and creative (10 points)
The extent to which the campaign demonstrates creativity, originality, or innovation in approach - Cost effective (10 points)
Efficient use of budget and resources, demonstrating value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Defined a clear internal challenge or objective, such as cultural change, strategic alignment, safety, training, or engagement
• Demonstrated how the campaign supports wider organisational goals
Audience
• Identified and understood internal audiences, including office-based staff, site teams, or remote workers
• Tailored communication approaches to ensure relevance, accessibility, and engagement
Innovative and creative
• Used creative and appropriate communication methods to inform, inspire, or involve employees
• Demonstrated originality in approach, messaging, or delivery channels
Cost effective
• Demonstrated efficient use of budget and internal resources
• Delivered strong value relative to investment
Measurably achieved
• Provided clear evidence of outcomes such as improved morale, behaviour change, retention, or performance
• Demonstrated how the campaign contributed to wider business success
Industry-specific examples might include:
- A campaign uniting site and office staff around a new sustainability strategy
- Launching new health and safety protocols or digital tools across multiple construction sites
- Internal rollout of a refreshed brand or values programme within a manufacturing or contracting business
- Using storytelling and internal ambassadors to build pride around a major project win
- Engaging employees in ESG or net zero initiatives across different business units
Judges will look for clear objectives, a strong understanding of internal audiences, and evidence of real impact — not just in communication outputs, but in outcomes that supported wider business success.
