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The finalists for the 2025 CMA Awards have been officially announced!
After a tough judging process, these top contenders now go head-to-head for the 2025 titles, with winners revealed at the gala dinner in London on 3 December.
Full list of finalists (Agency name in brackets):
Strategic Planning & Management
Interfloor (Workhouse)
Quelfire (SLG Agency)
Sika (SLG Agency)
Specsavers (Tangerine)
Wavin (Tangerine)
Best Online Platform
Catnic
Schüco
Skyline Skills Hub (Skills for a Sustainable Skyline Taskforce)
Uform (Skweeze)
Best Application of Marketing Technology
Best Internal Comms Campaign
Fortem
Gleeds
Howarth Timber & Building Supplies
Inovara (SLG Agency)
Siniat
Best use of AI
Inovara (SLG Agency)
Quelfire (SLG Agency)
Survey Solutions
Best use of Customer Research & Insight
Breedon Group plc (MRA Research)
MILWAUKEE EMEA (The Think Tank)
Oscar Acoustics (The Think Tank)
Quelfire (SLG Agency)
Trustmark (Eureka! Research)
UKREiiF
Wavin (Tangerine)
Best use of Events & Live Marketing
Knauf (Fabrick Marketing Communications)
Milwaukee
Schüco
Super Trowel (UK) Ltd
Best use of Press and Public Relations
LMC and Barbour ABI
On The Tools
Pic PR
The Think Tank & BSRIA
The Think Tank & DBR
Best Brand & Positioning
BDP
British Spirals & Castings (Smith Goodfellow Ltd)
F. Ball (Lesniak Swann)
Fortem
Saint Gobain (The Think Tank)
Siniat
Super Trowel
Best Low Budget Campaign (under £50k)
Altecnic Ltd
Axair (Lesniak Swann)
Jarvale (Wildcat Digital)
Pick Everard
Ripple
Schüco
Best Mid-Range Budget Campaign (£50k – £150k)
MILWAUKEE EMEA (The Think Tank)
Polypipe Building Services (Lesniak Swann)
Promat (Lesniak Swann)
Quelfire (SLG Agency)
Specsavers (Tangerine)
Best Big Budget Campaign (£150k+)
Bradfords Building Supplies (Good Eggs)
Interfloor (Workhouse)
Wavin (Tangerine)
Best Social Value Campaign
Builders Merchants Federation (CMDi)
Bradfords Building Supplies (Good Eggs)
Pick Everard
On The Tools
Wrekin Products
Best Sustainable Marketing Initiative
Building Relations PR and Sustainabuild
Holcim (PUSH 22)
IKO
Best Go-To-Market Campaign
Interfloor
Promat (Lesniak Swann)
Siniat
Specsavers & Tangerine
WAA Chosen & Pipe Centre
Wavin & Tangerine
Best Integrated Campaign
Bradfords Building Supplies (Good Eggs)
Furlong Flooring (Fabrick Marketing Communications)
Polypipe Building Services (Lesniak Swann)
Promat (Lesniak Swann)
Wavin (Tangerine)
Small Agency of the Year
Attract & Engage
BCM Agency
Marketing Elect
Agency of the Year
Cartwright
LMC
Ridgemount
SLG Agency
Space & Time
WAA Chosen
Team of the Year
BDP
James Hardie
Pick Everard
Ridgemount Digital Team
Emerging Talent of the Year – Agency
Freya Piper – Fabrick Marketing Communications
Kali Dennett – Cartwright
Milica Trifkovic – SLG Agency
Emerging Talent of the Year – Client side
Georgia Cantrill – Altecnic Ltd
Lauren Morgan – Etex Building Performance
James Wyllie – Survey Solutions
