The CMA judging panel has met and discussed this year’s crop of entries, and picked the list of finalists from which the winners will be chosen. A full list is below. Where applicable, the agency responsible is listed in brackets.
The winners will be announced at an online presentation on November 26, 2020.
If you are in one of the categories which will be decided by interview, we’ll be in touch very soon!
Strategic Planning & Management
- BMBI (MRA Marketing)
- Deceuninck (MRA Marketing)
- Freefoam (MRA Marketing & Mind Made)
- Garnalex (MRA Marketing)
- Komfort Partitioning (Built for Marketing)
- Smartlouvre Technology (Built for Marketing)
Best Product Launch
- Tobermore
- Garnalex (MRA Marketing)
- Hydrorock (Built for Marketing)
- Komfort Partitioning (Built for Marketing)
- NBS
- Crown Paints (Harris Creative)
- Tommy Trinder (MRA Marketing)
Best use of Press & Public Relations
- Buro Happold (Camargue)
- GroupBC (Fabrick)
- JP McGuire Developments (Unhooked Communications)
- RGB Building Supplies (PMW Communications)
- Eurocell (Refresh)
- SureCav (The Think Tank)
- Chartered Institution of Building Services Engineers (Ridgemount PR)
Best use of Website
- FenceSafe (Harris Creative)
- Jacksons Fencing (Sagittarius)
Best Digital Campaign
- Ambar Kelly (Fabrick)
- Business Sprinkler Alliance (Fabrick)
- Häfele UK
- Milwaukee (Ridgemount PR)
- Redrow
Best International Campaign
- Foster + Partners
- SAS International (with Built for Marketing and Ridgemount PR)
- Neolith (The Think Tank)
Best Social Media Campaign
- SAS International (Ridgemount PR and Built for Marketing)
- Milwaukee (Ridgemount PR)
- Redrow
Best Thought Leadership Campaign
- BMBI (MRA Marketing)
- Redrow
- Tensar International
Best use of Events & Live Marketing
- CCF (OneAgency)
- NBS
Best use of Direct Marketing
- Autodesk (Torpedo)
- Elite Systems (Harris Creative)
Best use of Advertising
- Lakes (MRA Marketing)
- Bradfords Building Supplies (Good Eggs)
Best Branding & Positioning
- Allied Glazing Systems (Engage Comms)
- Jenner (Fabrick)
Best Distributor Marketing Campaign
- Arbor Forest Products (Harris Creative)
- CCF (OneAgency)
- RGB Building Supplies (PMW Communications)
- Bradfords Building Supplies (Good Eggs)
Best Professional Services Marketing Campaign
- Whitecode Design Associates (Fabrick)
- Buro Happold (Camargue)
- Chartered Institution of Building Services Engineers (Ridgemount PR)
Best Stakeholder/Internal Communications
- Lakes (MRA Marketing)
- CCF (One Agency)
Best Built Environment Member Organisation Marketing Campaign
- BEAMA (Refresh)
- BMBI (MRA Marketing)
- Institution of Structural Engineers (The Think Tank)
- Chartered Institution of Building Services Engineers (Ridgemount PR)
Best Contractor Marketing Campaign
- Jenner (Fabrick)
- nmcn
Best use of Research and Insight
- BMBI (MRA Marketing)
- Jacksons Fencing (The Think Tank)
Best use of Content Marketing
- A. Proctor Group
- Harrogate Steel (Engage Comms)
- Freefoam (MRA Marketing & Mind Made)
- MSA (Clear B2B Marketing & PR)
- Stay at Home Club (Ridgemount PR)
Best Application of Marketing Technology
- CMOStores.com (Harris)
- Häfele UK
Best Low Budget Campaign (<£25k)
- Ambar Kelly (Fabrick)
- Business Sprinkler Alliance (Fabrick)
- SAS International (Built for Marketing and Ridgemount PR)
- JP McGuire Developments (Unhooked Communications)
- Milwaukee (Ridgemount PR)
- Neolith (The Think Tank)
- The Institution of Structural Engineers (The Think Tank)
- UK Connect (The Think Tank)
Best Mid-Range Budget (£25k-£50k) Campaign
- Freefoam (MRA Marketing and Mind Made)
- Heating Installer Awards (Refresh PR)
- James Latham (Liz Male Consulting)
- Tommy Trinder (MRA Marketing)
Best Big Budget (£50k+) Campaign
- Bluebeam
- Deceuninck (MRA Marketing)
- Bradfords Building Supplies (Good Eggs)
PR Agency of the Year
- Refresh
- Ridgemount PR
- Unhooked Communications
Small Agency of the Year
- Built for Marketing
- Refresh
- Ripple
- SWW Marketing
- Unhooked Communications
Agency of the Year
- Fabrick
- Harris Creative
- Ridgemount PR
Marketing Team of the Year
- A. Proctor Group
- Häfele UK
- NBS
- Workplace Futures Group
Emerging talent – Young Marketer of the Year
- Kirstie Osborne, Ridgemount PR
- Sandra Stepniak, BES
- Amelia Spence, Fabrick
Not on the shortlist and wondering why? First, don’t despair, you’re not alone. It’s hard to get on this list of finalists. Second, think of the future. Contact us for feedback on your entry and we’ll help you do better next year!
