This award recognises a marketing or communications campaign that effectively promotes or supports social value outcomes within the construction and built environment sector
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives and a clear purpose aligned with social value commitments and wider business goals - Audience (10 points)
Understanding of relevant audiences and how the campaign engaged them effectively - Innovative and creative (10 points)
The extent to which the campaign demonstrates creativity, originality, or innovation in communicating social value - Cost effective (10 points)
Efficient use of budget and resources, demonstrating value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Defined a clear social value challenge, opportunity, or initiative
• Demonstrated alignment with organisational social value commitments and wider business objectives
Audience
• Identified and engaged relevant audiences, including employees, clients, communities, or partners
• Demonstrated how messaging was tailored to resonate with those audiences
Innovative and creative
• Communicated social value initiatives in an engaging, meaningful, and distinctive way
• Demonstrated creativity in storytelling, channels, or campaign approach
Cost effective
• Demonstrated efficient use of budget and resources
• Delivered strong value relative to investment
Measurably achieved
• Provided clear evidence of outcomes such as behavioural change, awareness, participation, or long-term social impact
• Demonstrated how the campaign contributed to tangible social value outcomes
Industry-specific examples might include:
- Promoting apprenticeship or skills programmes on major infrastructure or regeneration projects
- Campaigns supporting local employment, supply chain inclusion, or social enterprise partnerships
- Community-focused initiatives during project delivery, such as engagement with schools, youth groups, or local residents
- Raising awareness of inclusive site practices or wellbeing initiatives in the construction workforce
- Communicating a contractor or developer’s contribution to a local authority’s social value targets
Judges will look for campaigns that are credible, purpose-driven, and demonstrate a clear link between communication efforts and tangible social value outcomes.
