This award recognises a marketing initiative that champions sustainability within the construction and built environment sector, whether through the message it communicates, the methods it employs, or the behaviours it encourages
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives aligned with sustainability and wider business goals - Audience (10 points)
Understanding of the target audience and how the initiative engaged them around sustainability - Innovative and creative (10 points)
The extent to which the initiative demonstrates creativity or innovation in promoting sustainability - Cost effective (10 points)
Efficient use of budget and resources, demonstrating value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Defined a clear sustainability challenge, opportunity, or initiative
• Demonstrated alignment with environmental, social, or ESG goals and wider business strategy
Audience
• Identified and understood the target audience
• Demonstrated how the initiative engaged audiences meaningfully around sustainability issues
Innovative and creative
• Promoted sustainable products, services, or behaviours in a distinctive and compelling way
• Demonstrated creativity in messaging, channels, or delivery methods
Cost effective
• Demonstrated efficient use of budget and resources
• Showed consideration of environmental impact in delivery, such as low-carbon media choices, responsible production, or waste reduction
Measurably achieved
• Provided clear evidence of impact, such as increased awareness, behaviour change, or business outcomes
• Demonstrated how the initiative contributed to sustainability goals and performance
Industry-specific examples might include:
- A campaign promoting low-carbon concrete, recycled materials, or Passivhaus-standard building solutions
- Communicating lifecycle carbon or circular economy benefits of a product to specifiers or clients
- Using digital-first channels and sustainable print options to reduce campaign footprint
- Educating contractors or end users on sustainable installation, maintenance, or usage practices
- Aligning marketing with industry sustainability frameworks such as the RIBA Climate Challenge or the UK Green Building Council
Judges will look for initiatives that are not only well executed and effective, but also authentic, responsible, and aligned with the sector’s transition to a more sustainable future.
