News

Jules Quested-Williams of Built for Marketing talks us through their project which won the Strategic Planning and Management category at CMA20.

In all that Built for Marketing (BFM) are and do, strategy is at the heart. Incredibly proud, BFM celebrates their second win in the CMA category ‘Strategic Planning and Management’, this time in recognition of our work for long-standing BFM client Komfort Partitioning.

BFM has developed, driven and delivered Komfort’s marketing strategy for the fourth year running, demonstrating measurable and impressive growth. Aligning to Komfort’s core business model and sales function, the 2020 marketing strategy was targeted specifically at engaging and penetrating the specification market’s younger generation.

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A CMA webinar hosted jointly with The Think Tank

Held 11am, March 3, 2020. Panel member details at end.

The panel began by considering what are the things that are driving marketing in the construction sector. Key issues were the COVID pandemic, Brexit, and the impact of the Grenfell inquiry.

Unsurprisingly Will Johnson-Marshall picked out product marketing – in particular traceability, tracking which product eventually gets installed – as a key issue. Knowing what is in a building, who specified it, and why, is likely to be important for some time. This was likely to be important in decommissioning or demolition too, so it would be important that this information could be kept.

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We started producing a Client League in 2019. It’s intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

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In 2020, there is a new look, with Ridgemount PR’s stellar performance propelling them to the top. The Think Tank and Fabrick both move in to the top 5, while Good Eggs, Sagittarius, OneAgency.co (this year’s biggest climber), and Clear B2B all entered the top 20 for the first time.

See their work in the online gallery of entries.

The top 20 up to and including the 2020 Awards

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The winners of the Construction Marketing Awards 2020 have been announced!

In an online ceremony, the 2020 winners of our 28 categories were revealed. Milwaukee and Bradfords Building supplies both won three awards. Milwaukee’s unapologetically complex digital campaign, and Bradfords’ classy multi-media campaign both really impressed several different panels of judges – always a mark of real quality.

Ridgemount won both PR Agency of the Year, and Agency of the Year – something not done before – as testament to a remarkable year. They were a part of seven winning entries this year.

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The Construction Marketing Awards 2020 will be presented in an online ceremony on November 26th.

Our Finalist Gallery is now live, so you can see information about the shortlisted entries. So if you;re a fainlist yourself – check out the competition!

Join us for the online presentation of the Construction Marketing Awards 2020. The winners will be announced on a streamed broadcast starting at 4.30pm on November 26, and concluding by 6pm.

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