Join Robin Cordy, Marketing Director at NBS and Andy Lambert, Director of Growth at ContentCal as they talk through the specification marketing cycle for construction, and how manufacturers can create a strategy that helps them reach specifiers at all stages of the product selection process.
They will discuss the tactics, insights and tools that can be employed to take a fully integrated digital marketing approach which ultimately helps manufacturers to get their products specified.
All attendees will be able to submit questions to the panel throughout the session.