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CMA 2020 Shortlist Announced!

By CMA News
The CMA judging panel has met and discussed this year’s crop of entries, and picked the list of finalists from which the winners will be chosen. A full list is below. Where applicable, the agency responsible is listed in brackets.

The winners will be announced at an  online presentation on November 26, 2020.

If you are in one of the categories which will be decided by interview, we’ll be in touch very soon!

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Traditional meets Digital

By CMA News
The Construction Marketing Awards recently hosted a webinar called Traditional meets Digital. We invited leading industry players, all of whom are working on the interface where digital and traditional media come together, to sit on our panel and share their views.

The panel were all agreed that it is not a case of one medium over another but a matter of a blended approach. Different media have different roles. Those roles are decided by the type of information to be delivered:
• Is it nice to know or need to know? Legislation or technical data may be better presented in a digital format, which is instantly available.
• What format is best suited to the information? For example plans of a building may be more easily viewed in a hard copy format.
• How many and where are the audience? With an online presentation it is possible to reach 1,000 people around the world.
• Do participants want to meet to build relationships? In which case a live event will be best to achieve this.
What is important is that people can enjoy a tailored experience which works for them.

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CMA Webinar – Traditional vs Digital

By CMA News
The CMAs hosted a webinar on Wednesday September 30th 2020 focussed on the future of media.

There has been a lot of talk about the new digital age which has been turbocharged as a result of Covid. What does this mean for some of our more traditional forms of interaction – will people still go to exhibitions and what about hardcopy publications? Our panel of experts debated the issues.

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Extension to entry closing date!

By CMA News
For a number of reasons, we have decided to extend the entry timetable for 2020, giving you more time to complete your entry.

We always get requests for deadline extensions, but usually we stick to our announced deadline, just allowing a few days post deadline for the completion of entries already started. However, 2020 has been an unusual year, to say the least, and it seems a number of you are struggling to meet the deadline. Some have issues relating to employees being on or coming back from furlough, and others are simply under immense time pressure because of the restrictions COVID-19 has brought.

Also, we are aware that we had an issue with our website at the end of last week and over the weekend which prevented people from accessing the judging criteria, and will have made a difficult situation even worse for some.

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Two free webinars from CMA

By CMA News
The Construction Marketing Awards are hosting two online seminars, endorsed by CIMCIG, in September.

The first “Recovery: How is the construction sector faring?”, is in association with Barbour ABI, and will review construction industry activity over the first half of 2020 and then take a look forward, using Barbour ABI’s planning data and insights from our research, to see how and where the recovery is shaping up, ending with key risks and opportunities over the short and medium term.

The speaker, Tom Hall is Chief Economist at Barbour ABI and AMA Research, providing analysis and economic insight for the construction and related sectors, assessing the trends and developments that impact the industry. Offering bespoke research and tailored analysis to clients, Tom also speaks at industry events and works closely with journalists and other industry bodies to provide commentary on the built environment.

Register here

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Marketing Disruptors in a ‘Disrupted’ World

By CMA News
This blog has been written by Kate Perrin from our overall sponsor, BarbourABI.

My name is Kate Perrin, the Marketing Director at Barbour ABI, and I am proud to announce that this year once again, we are sponsoring the Construction Marketing Awards.

Every year the CMAs are held to shine a spotlight on the outstanding marketing activity carried out by construction companies across the country. Here at Barbour ABI, we understand the importance of a well-executed marketing campaign and the difference it can make to brand development, lead generation and company growth.

Indeed, there are countless examples of innovative marketing across the industry, and that is why it is so important to support the platform for marketing teams to pause for thought, reflect on the construct of a campaign and its outcomes, and then choose to share their story.

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CMA2020 Awards to be announced online

By CMA News

The Construction Marketing Awards 2020, our twentieth anniversary year, will be presented in an online ceremony, owing to the current pandemic.

The decision has been taken not to host a gala dinner so we can prepare properly to deliver an engaging, entertaining and informative online presentation ceremony on the planned date of November 26.

There will still be the drama and excitement of the announcements, as well as much more designed to keep you entertained as you find out this year’s winners, and to inform you as to why the winners have won.

There will still be trophies, sponsors and supporters will still open the golden envelopes and announce the winners, and you can enjoy your own socially distanced celebration with your team at the same time.

And of course, this year’s CMAs will be just as hard to win, and just as prestigious, as any year. If you haven’t started your entry – get going now!

More details will follow.

CMA2020 to support CRASH

By CMA News
CRASH charity unites the UK construction industry’s passion, skills and resources to create vital places that care for homeless people and the children and adults who need hospice care.
The charity has been supported by the Construction Marketing Awards for many years, and a large number of other industry organisations and companies. CRASH needs our help now more than ever – all their fundraising events have been cancelled. They’re asking construction companies and individuals to help now with donations and company fundraising initiatives, so they can continue vital work giving hope to homeless people & dignity to people in hospices.
Well designed and expertly built environments have a positive effect on how we all feel and behave. It is especially true for homeless people and children and adults with a life-limiting illness.
Please dig deep and join the CRASH Hope & Dignity appeal. Show the world that construction cares for vulnerable people throughout the UK.
You can support by making a company or personal donation, or by raising funds on an activity of your own.

CMA and Covid-19

By CMA News

The virus outbreak which is causing much disruption to the world should not affect the CMA judging process. Entries are submitted online, and the judging process has been mainly conducted online for some time. Interviews can be conducted by video conference.

At this stage, we hope that the social distancing measures will be relaxed by November, allowing us to proceed with the gala dinner presentation, but if they are not, we will still judge the entries, announce winners, and award trophies as we have every year since 2001. It will just be a little different!

If you have any questions, do ask!

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