This award recognises the most effective use of marketing technology to improve performance, insight, efficiency, or customer experience within the construction and built environment sector.
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives and a clear purpose aligned with wider marketing or business goals - Audience (10 points)
Understanding of the target audience and how the technology supports their needs and journey - Innovative and creative (10 points)
The extent to which the application of technology demonstrates innovation, creativity, or originality - Cost effective (10 points)
Efficient use of budget and resources, demonstrating value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Defined a clear marketing challenge or opportunity
• Demonstrated how the selected technology supports wider marketing or business goals
Audience
• Identified and understood the target audience
• Showed how the technology enhances targeting, personalisation, or customer journey management
Innovative and creative
• Applied marketing technology in a distinctive or innovative way
• Demonstrated creativity in how tools or platforms were used to solve the challenge
Cost effective
• Demonstrated efficient use of budget, platforms, and resources
• Delivered strong value relative to investment
Measurably achieved
• Provided clear evidence of improved performance, such as lead generation, nurturing, conversion, or engagement
• Demonstrated how data, analytics, or reporting improved decision-making and outcomes
Industry-specific examples might include:
- Using HubSpot or Salesforce to track and nurture leads from CPDs, events, or specification platforms
- Implementing Pardot or Marketo to automate lead scoring and campaign workflows for installer or specifier audiences
- Creating a customer portal or product selector using Sitecore, Drupal, or a custom platform with embedded analytics
- Leveraging Google Analytics, Hotjar, or Power BI to optimise content based on user behaviour and specification trends
- Integrating BIMobject or NBS data with CRM insights to inform targeting and product development strategies
- Applying AI tools such as ChatGPT, Jasper, or predictive modelling software to personalise content or forecast customer behaviour
This category is open to both in-house teams and agencies. The solution can be developed internally or delivered in partnership with a third-party provider or platform.
Judges will be looking for evidence of strategic application, successful integration, and clear, measurable outcomes — not just the presence of technology.
