This award recognises outstanding use of events or live marketing experiences to engage audiences, build brand presence, and support business objectives within the construction and built environment sector.
Entries may relate to in-person, virtual, or hybrid formats and should demonstrate how the event:
- Was strategically designed to meet specific marketing or business goals
- Effectively engaged the target audience — such as architects, contractors, developers, merchants, or internal stakeholders
- Delivered a high-quality experience that reflected the brand and added genuine value to participants
- Was integrated with broader marketing activity, including content, digital, PR, or sales enablement
- Achieved measurable outcomes such as lead generation, relationship building, product education, brand awareness, or commercial success
Industry-specific examples might include:
- A product showcase or CPD-led roadshow for specifiers and consultants
- A stand-out presence at a trade show such as UK Construction Week or Futurebuild
- A virtual launch event introducing a new sustainable material or off-site solution
- A client event or roundtable focused on key issues like retrofit, MMC, or net zero
- A skills-focused competition or demonstration event, such as bricklaying, joinery, or roofing challenges
- A merchant-led trade event or regional supplier showcases
- An industry awards programme or conference run by trade bodies, associations, or professional organisations
Judges will be looking for events that are not only well-executed and memorable, but also purposeful, results-driven, and fully integrated with broader marketing strategies.
