This award recognises the most effective press and public relations campaign or programme in the construction and built environment sector. It celebrates strategic use of PR across print, online, broadcast, social, and influencer channels to build reputation, shape opinion, and deliver measurable business impact
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives and a clear purpose aligned with wider marketing or business goals - Audience (10 points)
Understanding of target audiences and how PR activity engaged media, stakeholders, or influencer networks - Innovative and creative (10 points)
The extent to which the campaign demonstrates creativity, originality, or innovation in storytelling and delivery - Cost effective (10 points)
Efficient use of budget and resources, demonstrating value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Set clear, business-aligned objectives tied to marketing or commercial goals
• Demonstrated how PR supports wider strategic priorities
Audience
• Identified and engaged priority audiences, including media, stakeholders, and influencer communities
• Demonstrated understanding of how different channels and voices influence perception and behaviour
Innovative and creative
• Crafted compelling stories, campaigns, or thought leadership relevant to built environment challenges and opportunities
• Demonstrated creativity in channel mix, including media relations, influencer engagement, social amplification, or content-led PR
Cost effective
• Demonstrated efficient use of budget and PR resources
• Delivered strong value relative to investment
Measurably achieved
• Delivered measurable outcomes such as reach, share of voice, sentiment shift, website traffic, leads, or brand perception
• Demonstrated clear return on investment and impact on business or reputation
Industry-specific examples might include:
- Positioning a building-tech brand as an industry thought leader through research reports, media activity, podcast appearances, and LinkedIn amplification
- Launching a new low-carbon material through a coordinated campaign spanning trade press, national media, broadcast, and social channels
- Running an influencer-led campaign with architects, engineers, or contractors to showcase product performance or project outcomes
- Delivering a community or stakeholder engagement programme to support planning, consultation, or reputation management on a major development or regeneration project
- Protecting and rebuilding reputation through a structured crisis communications programme following a project or operational issue
Judges will look for PR campaigns that are strategic, creative, and integrated, with clear objectives and evidence of tangible commercial or reputational outcomes.
