This award recognises the most effective press and public-relations campaign or programme in the construction and built-environment sector.
Successful entries will show how PR was used strategically – across print, online, broadcast and social channels – to build reputation, shape opinion and deliver measurable business impact
Entries should demonstrate how PR activity:
- Set clear, business-aligned objectives tied to marketing or commercial goals
- Identified and engaged priority audiences and media (e.g. trade journals, national press, broadcast, influencers, industry bodies)
- Crafted compelling stories or thought leadership relevant to built-environment challenges and opportunities
- Integrated seamlessly with wider marketing activity such as content, digital, events or ABM programmes
- Delivered robust measurement and ROI – e.g. reach, share of voice, sentiment shift, website traffic, leads, reputation or brand-perception metrics
PR activity can span media relations, thought‑leadership content, influencer partnerships, crisis communication and social amplification – chosen to match the objectives and audience..
Industry-specific examples might include:
- Positioning a building-tech brand as an industry thought leader via research reports, media roundtables and podcast appearances
- Protecting and rebuilding reputation with crisis-management PR during a project incident
- Launching a new low-carbon material through trade-press exclusives, national-press editorial and broadcast interviews
- Re-energising a legacy product through case-study features in architecture and trade press titles plus targeted influencer outreach
- Amplifying a retrofit or MMC campaign with coordinated press, analyst briefings and social-media takeovers
Judges will look for PR campaigns that are strategic, creative and integrated, with clear objectives and evidence of tangible commercial or reputational outcomes.
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