The 2019 Construction marketing Awards are open and entries are already rolling in. So to inspire and help you with creating a great entry we asked last years winners for some advice. Here are some of the comments we received.
How has entering the CMAs helped you and your business?
“The awards helped me to get noticed by the other Kingspan divisions and I have since progressed to a role within the wider Kingspan Group as Global Website Manager.”
Lauren Miller, Digital Campaign Executive of Kingspan Insulation Limited.
Award – Young Marketer of the Year
“I received a range of press coverage in the run up to the awards, featuring in local newspapers and I even bagged a slot in the business section on BBC Northampton Radio! “
Fae Perkins, Marketing Manager of Kingspan Timber Solutions.
Award: Marketing Team of the Year
“Being awarded the ‘Best Contractor Marketing Campaign’ is testament to almost a year’s worth of work. Seeing how well received it has been, in the business and beyond, is amazing. I’ve had over 100 likes and comments on my LinkedIn post announcing our win!”
Paul Fryer, Group Digital Marketing Manager of Kier Group plc
Award: Best Contractor Marketing Campaign
“Both awards have resulted in new enquiries from exciting prospects in the sector. We would wholeheartedly recommend fellow agencies submit award applications for the CMAs.”
Anna Marsden, Co-Founder and Head of Training & Digital of Luminescence
Awards: Best use of Press & Public Relations and Best Professional Services Marketing Campaign
“We won Agency of the Year in 2017 and to earn that very top award is fantastic. It’s something we use in our own marketing because it gives potential customers confidence in our work.”
Lucia Di Stazio, Managing Director of MRA Marketing
Awards: Best Product Launch, Best Digital Campaign, Best Social Media Campaign, Best use of Direct Marketing and Agency of the Year
“The ‘Strategic Planning & Management’ award win has significantly increased our profile, not just with prospective clients but with agencies who our services complement, and with whom we can collaborate.”
Suzanne Walter, Account Executive of Built for Marketing
Award: Strategic Planning & Management
“We have benefitted from our participation, having won awards at every level. There are the big one’s such PR Agency of the Year, but probably the most cherished are those that mark major milestones at the time of winning. So, for example, winning Best use of Digital (2016) helped kick-start that particular stream of our business offering.”
Gavin Tadman, Managing Director of CIB
Award: PR Agency of the Year
In a nutshell, entering the Construction Marketing Awards gets you recognition from colleagues, the wider industry and beyond for your marketing efforts, it is a mark of confidence in your work, an award to be proudly displayed!
Why would you recommend entering the CMAs?
“Why enter? Well why not? If you get shortlisted, you have an excuse to dress up for an evening and something to shout about on LinkedIn (I certainly did…!) And if you win then huge congratulations!”
Lauren Miller, Digital Campaign Executive of Kingspan Insulation Limited
Award – Young Marketer of the Year
“Winning the prestigious ‘Marketing Team of the Year’ title in 2017 was a great accolade and testament to the work my colleague and I put in every single day.”
Fae Perkins, Marketing Manager of Kingspan Timber Solutions
Award: Marketing Team of the Year
“Marketing in the construction sector is a specialist skill, and the CMAs are the only marketing awards within this sector. We’d highly recommend entering because the judging process is so rigorous and the judges know construction. It makes winning a truly meaningful accolade.”
Lucia Di Stazio, Managing Director of MRA Marketing
Awards: Best Product Launch, Best Digital Campaign, Best Social Media Campaign, Best use of Direct Marketing and Agency of the Year
“It can be a lot of work writing these awards submissions but the value of them cannot be underestimated. For one it’s a celebration of the team’s hard work. It also helps spread the reach of your campaign further and works as an impetus to get some genuine employee advocacy.”
Paul Fryer, Group Digital Marketing Manager of Kier Group plc
Award: Best Contractor Marketing Campaign
“We have seen the role of marketing in construction grow from being part of the sales manager’s remit, to employing professional marketers in specific roles, not only in the major manufacturers, but also smaller SME’s too. That is why we continue to support the event, as more qualified marketers mean that the industry and the careers within it will benefit going forwards.”
Gavin Tadman, Managing Director of CIB
Award: PR Agency of the Year
Why enter? Well why not? Marketing in construction is a specialist skill and these awards recognise this, being the only marketing awards in the construction sector. By entering you are in with a chance of getting a truly meaningful accolade for your construction marketing skills.
What tips and advice you would give to those creating their entries?
“I’d recommend putting a lot of time into your entry, if you’re going to enter, do it properly and make it look professional – it will pay off. Also, include tangible examples – showcase your work and explain in numerical terms how you’ve increased leads or sales. Don’t be afraid to be honest too, I included the hardship in our journey and mentioned problems that all companies face and how we worked to overcome them.”
Fae Perkins, Marketing Manager of Kingspan Timber Solutions
Award: Marketing Team of the Year
“Compiling all of the analytics meant I could also use these for reporting internally. With so many metrics the important part is focusing on which best prove success and teach us the lessons of how to enhance it yet further.”
Paul Fryer, Group Digital Marketing Manager of Kier Group plc
Award: Best Contractor Marketing Campaign
“Our advice would be to include client quotes about working with you, the process and the impact.”
Anna Marsden, Co-Founder and Head of Training & Digital of Luminescence
Awards: Best use of Press & Public Relations and Best Professional Services Marketing Campaign
If you are going to enter then put the time and effort in, showcase your marketing by making the most of your entry. Importantly include metrics, tell the story of the highs and lows and get testimonials on how your marketing was received.
The Construction Marketing Awards showcase the construction industry’s effectiveness in marketing, raising the profile of marketing professionals and their achievements. Just think of what you could gain by entering.
Further reading:
Top tips for your CMA entry – Advice from the judging panel
