This award recognises the most effective and well-coordinated marketing campaign that uses multiple channels and tactics to deliver a unified message and achieve strong results within the construction and built environment sector.
Entries should demonstrate how the campaign:
- Delivered a clear, consistent message across multiple platforms (e.g. digital, print, PR, social media, events, direct marketing, sales enablement)
- Was strategically aligned with business and marketing objectives
- Successfully reached and engaged relevant audiences — such as specifiers, contractors, developers, housebuilders, installers, or end users
- Demonstrated strong creative cohesion and message clarity across all elements
- Delivered measurable results such as increased brand awareness, specification, lead generation, engagement, or commercial impact
Industry-specific examples might include:
- A product launch campaign targeting architects through CPDs, PR, LinkedIn, and specification tools
- A brand repositioning rolled out through trade media, video content, events, and sales toolkits
- A campaign promoting sustainable construction solutions via social media, case studies, technical collateral, and conference presence
- A multichannel customer retention campaign aimed at merchants or contractors
- A regeneration or planning campaign that blends community engagement with stakeholder communications and digital outreach
Judges will look for strategic planning, creative execution, channel integration, and — above all — clear evidence of effectiveness across the full campaign lifecycle.
