This award recognises the most effective and well-coordinated marketing campaign that uses multiple channels and tactics to deliver a unified message and achieve strong results within the construction and built environment sector
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives and a clear purpose aligned with wider marketing or business goals - Audience (10 points)
Understanding of the target audience and how the campaign was designed to engage them across channels - Innovative and creative (10 points)
The extent to which the campaign demonstrates creativity, originality, or innovation in approach and execution - Cost effective (10 points)
Efficient use of budget and resources, demonstrating strong value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Defined clear marketing or business objectives for the campaign
• Demonstrated how the integrated approach supports wider strategic goals
Audience
• Identified and understood the target audience, such as specifiers, contractors, developers, housebuilders, installers, or end users
• Demonstrated how different channels were used to reach and engage that audience effectively
Innovative and creative
• Delivered a cohesive and compelling campaign across multiple channels
• Demonstrated creativity in messaging, execution, and channel integration
• Ensured consistency of message and brand across all touchpoints
Cost effective
• Demonstrated efficient allocation of budget across channels and tactics
• Delivered strong value relative to investment
Measurably achieved
• Provided clear evidence of results such as increased brand awareness, specification, lead generation, engagement, or commercial impact
• Demonstrated how the integrated campaign delivered meaningful business outcomes
Industry-specific examples might include:
- A product launch campaign targeting architects through CPDs, PR, LinkedIn, and specification tools
- A brand repositioning rolled out through trade media, video content, events, and sales toolkits
- A campaign promoting sustainable construction solutions via social media, case studies, technical collateral, and conference presence
- A multichannel customer retention campaign aimed at merchants or contractors
- A regeneration or planning campaign blending community engagement with stakeholder communications and digital outreach
Judges will look for strategic planning, creative execution, channel integration, and clear evidence of effectiveness across the full campaign lifecycle.
