This award recognises outstanding use of events or live marketing experiences to engage audiences, build brand presence, and support business objectives within the construction and built environment sector
How entries are judged
Entries in this category are assessed against five equally weighted criteria. Each criterion is scored out of 10, giving a total maximum score of 50.
Judges will award marks based on:
- Clear objectives (10 points)
Evidence of well-defined objectives and a clear purpose aligned with wider marketing or business goals - Audience (10 points)
Understanding of the target audience and how the event was designed to meet their needs - Innovative and creative (10 points)
The extent to which the event demonstrates creativity, originality, or innovation in its design and delivery - Cost effective (10 points)
Efficient use of budget and resources, demonstrating value for money - Measurably achieved (10 points)
Evidence that objectives have been met through measurable outcomes
What to include in your entry
Entries should clearly address each of the following areas, which form the basis of judging:
Clear objectives
• Defined clear marketing or business goals for the event
• Demonstrated how the event supports wider strategic objectives
Audience
• Identified and understood the target audience, such as architects, contractors, developers, merchants, or internal stakeholders
• Designed the event experience to engage and resonate with that audience
Innovative and creative
• Delivered a high-quality, engaging, and memorable experience
• Demonstrated creativity in format, content, delivery, or interaction
• Showed how the event stood out in a competitive or crowded market
Cost effective
• Demonstrated efficient use of budget and resources
• Delivered strong value relative to investment
Measurably achieved
• Provided clear evidence of outcomes such as lead generation, relationship building, product education, brand awareness, or commercial success
• Demonstrated how the event contributed to wider marketing or business performance
Industry-specific examples might include:
- A product showcase or CPD-led roadshow for specifiers and consultants
- A stand-out presence at a trade show such as UK Construction Week or Futurebuild
- A virtual launch event introducing a new sustainable material or off-site solution
- A client event or roundtable focused on key issues such as retrofit, MMC, or net zero
- A skills-focused competition or demonstration event, such as bricklaying, joinery, or roofing challenges
- A merchant-led trade event or regional supplier showcase
- An industry awards programme or conference run by trade bodies, associations, or professional organisations
Judges will be looking for events that are not only well-executed and memorable, but also purposeful, results-driven, and fully integrated with broader marketing strategies.
