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CMA 2016 Winners Announced!

By December 2, 2016CMA News

_i8a0517The winners of the 2016 Construction Marketing Awards have been announced!

At a glittering gala dinner in London, the winners of the 21 categories of the Construction Marketing Awards were presented with their prestigious trophies.

Double winners on the night included AECOM whose See Further campaign won both Best Professional Services Campaign and Best use of Content Management, Marshalls who picked up Best Research & Insight and Best Big Budget Campaign, and Overbury and Morgan Lovell whose Luisa Lagerwall took home the Young Marketer of the Year gong and who also collected Marketing Team of the Year.

The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing.

This year saw more entries than ever and judges said they were of a very high standard, so just getting on the shortlist was harder than ever.

_i8a0499In addition this year saw the inclusion of a light-hearted competition for the Best Promotional Giveaway, with the winner voted for on the night of the Gala Awards Dinner. Congratulations to Birchwood Price Tools, winner of this competition with their pen/torch/laser pointer for Defender.


See a gallery of photographs from the presentation.

Full list of winners:

Strategic Planning & Management

Solidor (MRA Marketing) – WINNER

Best Product Launch

Alumasc Water Management Solutions (MRA Marketing) – WINNER

Best use of Press & Public Relations

Heating Installer of the Year (Refresh PR) – WINNER

Covers Timber & Builders Merchants (PMW Communications Ltd) – Highly Commended

Best use of Website

Arbordeck (Harris) – WINNER

Best Digital Campaign


Door Stop (CIB) – Highly Commended

Best Social Media Campaign

Knauf (Ridgemount PR) – WINNER

Best use of Events & Live Marketing

Howarth Timber and Building Supplies (Harris) – WINNER

Chartered Institution of Building Services Engineers / Society of Light and Lighting – Highly Commended

Best use of Direct Marketing

LABC Warranty – WINNER

Best use of Advertising

Battersea Power Station (Brave) – WINNER

Best Branding & Positioning

PlumbStock (Realia Marketing) – WINNER

Best Professional Services Marketing Campaign


Best Contractor Marketing Campaign


Best use of Research and Insight

Marshalls (gyro Manchester) – WINNER

Best use of Content Marketing


British Gypsum – Highly Commended

Best Low Budget (<£25k) Campaign

Redland – WINNER

Gibbs & Dandy (WAA Chosen) – Highly Commended

Best Mid-Range Budget (£25k-£50k) Campaign (Refresh PR) – WINNER

Heating Installer of the Year Awards (Refresh PR) – Highly Commended

Best Big Budget (£50k+) Campaign

Marshalls (gyro Manchester) – WINNER

Tarmac Cement – Highly Commended

PR Agency of the Year

Holistic – WINNER

Tangerine – Highly Commended

Agency of the Year

CFA Marketing – WINNER

Emerging talent – Young Marketer of the Year

Luisa Lagerwall – Overbury and Morgan Lovell – WINNER

Dan Steed – Celotex – Highly Commended

Emily Farquharson-Smith – AECOM – Highly Commended

Marketing Team of the Year

Overbury and Morgan Lovell WINNER

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