CMA News

Our host for 2022 is Paul McCaffrey. Paul is an award-winning comedian (Latitude New Act of the Year, London Paper New Act of the Year) and headlines at the biggest comedy clubs in the country. He has performed four critically acclaimed Edinburgh shows as well as major music festivals, is an accomplished radio presenter and guest, and has toured with Sean Lock and Kevin Bridges, as well as two solo tours of his own.

In 2019 Paul made his debut on the flagship BBC stand-up show Live At The Apollo. He has also starred in BBC Three’s Impractical Jokers and Russell Howard’s Good News, Comedy Central’s Stand Up Central, Channel 4’s 50 Funniest and CBBC’s The Dog Ate My Homework.

An accomplished radio presenter and guest, Paul has recently been heard on: talkSPORT, Absolute’s The Alternative Vote and Rock n Roll Football with Rob Beckett and Russell Kane’s Whistle-Stop Tour on BBC Radio Two. He also presents The Paul McCaffery Show every Saturday morning on Jack FM.

Book now for the Gala Dinner!

What a company does is important, but how a company does it is even more important in 2022. Many companies have strong values and ethics, and storytelling around the human impact of this – the effect of these values on staff and the wider supply chain – is increasingly being seen across the sector. After all, it’s what makes your company unique!

People want to feel like they’re engaging with a person, not just a faceless business. Personality sells and humanising your business can have an impact on your entire customer experience, as well as how your brand is perceived by key stakeholders. From building your employer brand and instilling a positive culture that makes your team feel empowered to increasing engagement with relevant stakeholders, showcasing the people behind the business has several benefits and could set you apart from competitors. After all, it can ultimately drive revenue, and in turn profits, making activity tangible across the business.

Moreover, bringing a brand to life, championing the values and culture of an organisation – as well as what it does – is a brief PR agencies relish!

In this webinar, Laura Mashiter, MD, of award-winning PR and communications agency, Refresh, and Lucy Moore, Associate Director at Refresh, share insight on the way they’ve approached this exact challenge with some of their clients. They will be joined by head of marcomms (UK) at Etex Building Performance, Melanie Davies, who will discuss the ways in which Etex has started to employ this strategy in its business.

A CRASH Christmas card is not just for Christmas… Your Christmas donation will help people who are homeless and those who need hospice care by constructing the buildings they need. When your company donates to CRASH you are leaving a legacy with impact, starting at Christmas, and felt by many people for years to come. In return for your donation, you will receive a company Christmas e-card to send to clients and colleagues.

Discover more and pledge your support today…

CRASH is the official charity partner of the Construction Marketing Awards.

We are allowing extra time for you to complete your entries for the Construction Marketing Awards.

You will have until 5pm, Wednesday 28th September to complete any entry which has been started on our online entry system by the original closing deadline of 11.59pm September 23rd.

So as long as you have created your entry, named it, chosen the category, and completed the basic information, you will have an extra five days to put the finishing touches to it and press submit.

Get moving now, and you could still be receiving one of our prestigious trophies on December 1st!

Six good reasons for entering the Construction Marketing Awards

1. Raising the profile of marketing as an important business function

By entering the Construction Marketing Awards you are demonstrating the value marketing generates. It is a chance to showcase the best work from your department to your wider business. It will boost the morale of your team and show the company how their efforts contribute to the business.

2. Demonstrate how marketing has helped drive business

Compiling and submitting an entry is your chance to demonstrate the competence of your team and show how their work helps drive new business. When entering you will need to pull together important measurements and ROI, all of which you can share internally to cement the importance of marketing in the broader business strategy and ultimately to show the difference you make to the bottom line.

3. Boost the morale of your team and show they are valued

Entering the CMAs offers the chance to say thank you to your team, to acknowledge their hard work and achievements. It is also a chance to take the team out and celebrate. And, with the Gala Dinner being close to end of the year you can make it your team Christmas party!

4. Benchmark your marketing efforts

You can use the Construction Marketing Awards to demonstrate how your marketing efforts measure up against others. Every year the number of entries to the Construction Marketing Awards grows, so even being shortlisted is a sign of success. To be a winner or gain a highly commended is a real mark of how you stand head and shoulders above the rest. Just think of the PR mileage winning an award gives!

5. Gain industry recognition

Winning an award can raise your marketing teams’ efforts beyond the parameters of your own company. It means you can showcase your marketing campaigns, gaining recognition and admiration from the wider construction community, and other leading marketers. If you do well, you might feature on our Client League – a marketing roll of honour for the industry, or in our Agency League, which many clients use when creating agency tender and short lists.

6. Celebrate the construction industry

And finally, by entering your campaign it shows your support for construction. It demonstrates the good marketing efforts that are taking place to improve the image of construction, and how the industry can deliver marketing on a par with other sectors, providing sophisticated marketing solutions that are tailored to a complex marketplace.

Don’t miss your opportunity to enter!

The Construction Marketing Awards showcase the construction industry’s effectiveness in marketing, raising the profile of marketing professionals and their achievements. Just think of what you could gain by entering.

Start your online entry now https://construction.awardsplatform.com/

Further reading

https://cmawards.co.uk/how-to-enter/writing-your-winning-entry/

Entries for the 2022 Construction Marketing Awards close on 23^rd September. To celebrate completion of submissions UK Construction Week in collaboration with the Construction Marketing Awards would like to invite past and current entrants to join them at the Opening Night Party at UK Construction Week at the NEC, Birmingham on Tuesday 4^th October. Meet at the UKCW Lounge from 4.00pm or the Central Bar from 5.00pm.

Use the following link to register as a VIP and attend this event https://ukcw-birmingham-2022.reg.buzz/vip-cma If you have already registered to attend UK Construction Week complete the following simple form and we will arrange for your badge to be upgraded to VIP.

Construction industry charity, CRASH is asking for your help to fundraise for its vital projects with homelessness charities and hospices.

Host a #picnicforCRASH and unite your team for an industry-wide summer fundraiser. Your picnic should be on a date and time that suits you and bring your company together to share food, play games, and enjoy the outdoors.

You may prefer to have a BBQ; tag it onto a summer party you have already planned or host a coffee morning… whatever you decide, you are helping to construct places that care for people.

So, what are you waiting for? Get planning your #picnicforCRASH today!

Picnic for CRASH this Summer