As we get ready to begin the CMA22 programme, we are delighted to announce that Barbour ABI will once again be our Overall Sponsor for 2022.
At the same time, we’re very pleased to say that Refresh – number six in this year’s CMA Agency League – have joined us as a Premier Supporter. Welcome!
Here are the key dates in the CMA calendar for 2022 so you can get yourself ready to submit, then celebrate!
Work submitted should have been under way between June 1 2021 and August 31 2022, except for the Best Branding & Positioning category, for which the entry period is June 1 2020 and August 31 2022.
If you want to receive reminders about these dates, please sign up for our newsletter!
Bluebeam had two main campaign objectives: awareness and education.
First, they wanted to build awareness of their flagship software product, Revu®, with new AEC and SMB users who hadn’t yet switched to digital. They’d found the latter particularly hard to convince, as they tend to have set ways of working. Bluebeam measured brand awareness in terms of followers gained and increased engagement across Bluebeam social media channels, increased sign-ups for events, and free trial downloads. Read More
It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.
Bradfords Building Supplies second consecutive year of three wins has propelled them above former leader Jewson. Certsure drop one to third. There are a clutch of new entrants, with Prysmian, Rockwool, Zentia, SAS International, ADEY Innovation, Novus Property Solutions, and Komfort Partitioning all joining the top end of the League, which in total now features nearly 200 companies.
While it is a numerical evaluation of performance in the Awards, and as such provides a gauge of capability and quality, it should not be taken on its own as a recommendation. While some use it as a tool to populate a pitch list, clients should do their homework carefully before appointing an agency!
The top 20 up to and including the 2021 Awards
1 Ridgemount
2 Fabrick
3 Harris Creative
4 Think Tank
5 MRA
6 Refresh PR
7 CIB
8 Built For Marketing
9 Good Eggs
10 RBH
11 Unhooked
12 Insynth Marketing
13 Holistic
14 Wyatt International
15 Tangerine
16 Lesniak Swann
17 Electric House
18 Sagittarius
19 oneagency.co
20 SLG Marketing Read More
Our charity partner, CRASH, were delighted with the funds raised at the 2021 Construction Marketing Awards gala dinner in December.
Donations in the charity draw raised £1,062 for CRASH. Meanwhile, finalist agency SLG donated £2,240 – a guess at what they might have spent producing their ‘Agency of the Year’ finalist video – making the total raised through the Construction Marketing Awards £3,642.
Francesca Roberts, Chief Executive at CRASH, said: “Thank you to the Construction Marketing Awards and all those who attended for your generosity. I am always inspired by the creative ways people think to donate. Your support means CRASH can continue to create places that care for people who are homeless or who need end of life care in a hospice.’’
Ross Sturley, of the Construction Marketing Awards, said: “I first came in to contact with CRASH 20 years ago. Their work touched something inside me, and that continues to be the case. It’s the way they pull the industry together to give money, but also so much more. The skills, materials, and labour that companies put in makes every pound donated worth double, treble, five times that, and increases the impact immeasurably. We are proud to support CRASH, and delighted that we are able to help them raise the money they did at the CMA Dinner.”
See the SLG Agency of the Year video, along with the other finalists, here.
Just click on the thumbnails below to watch.
The Construction Products Association (CPA) tasked MRA Marketing with delivering a fully integrated marketing campaign to encourage the industry to participate in a consultation on the new Code for Construction Product Information (CCPI). Read More
The CCPI – the new Code for Construction Product Information – is looking for volunteer product marketers to help them make the Code easier for smaller manufacturers to follow.
CCPI say they are aware that conformance requirements of the Code may appear daunting to small to medium sized construction product manufacturers, and are setting up this volunteer working group to identify and create templates and guidance that SME’s can use to help them with the CCPI Verification Process.
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