CMA News

How do you successfully get through to your target audience? You put them in the picture. That’s exactly what Bluebeam did with ‘Meet the Smartcutters’, an animated social campaign created with UK creative partners Reed Words and SomeOne that showcased Bluebeam users from around the world. The campaign celebrated the diversity of the Bluebeam community and put the “fun” in functional.

Bluebeam had two main campaign objectives: awareness and education.

First, they wanted to build awareness of their flagship software product, Revu®, with new AEC and SMB users who hadn’t yet switched to digital. They’d found the latter particularly hard to convince, as they tend to have set ways of working. Bluebeam measured brand awareness in terms of followers gained and increased engagement across Bluebeam social media channels, increased sign-ups for events, and free trial downloads. Read More

This is the third edition of our Client League, and the first to see a change at the top. The League is intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

Bradfords Building Supplies second consecutive year of three wins has propelled them above former leader Jewson. Certsure drop one to third. There are a clutch of new entrants, with Prysmian, Rockwool, Zentia, SAS International, ADEY Innovation, Novus Property Solutions, and Komfort Partitioning all joining the top end of the League, which in total now features nearly 200 companies.

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The Code for Construction Product Information (CCPI) has been established as a voluntary code of practice in response to the to the recommendations in Dame Judith Hackitt’s reports after the Grenfell fire. In the latest report from the Industry Safety Steering Group, chaired by Dame Hackitt, CCPI is recognised as an example of ‘just how much has been done to provide industry with the tools and frameworks it needs to accelerate the pace of change and to rebuild trust and confidence in and across the sector’. CCPI provides validation for manufacturers to show and ensure the product information they provide is clear, accurate and unambiguous. This webinar gives a summary of:

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The Construction Marketing Awards Agency League looks at a rolling four-year window of results from the Construction Marketing Awards, awarding five points for a win, three for a high commendation, and one for a spot on a shortlist.

While it is a numerical evaluation of performance in the Awards, and as such provides a gauge of capability and quality, it should not be taken on its own as a recommendation. While some use it as a tool to populate a pitch list, clients should do their homework carefully before appointing an agency!

The top 20 up to and including the 2021 Awards

1 Ridgemount
2 Fabrick
3 Harris Creative

4 Think Tank
5 MRA
6 Refresh PR
7 CIB
8 Built For Marketing
9 Good Eggs
10 RBH
11 Unhooked
12 Insynth Marketing
13 Holistic
14 Wyatt International
15 Tangerine
16 Lesniak Swann
17 Electric House
18 Sagittarius
19 oneagency.co
20 SLG Marketing Read More

For the gala awards presentation ceremony, each of the agencies shortlisted in the “Agency of the Year” category – one of the most hotly contested awards of the night – are invited to produce a one-minute video showcasing why they were given the coveted status of finalist. We thought we’d pop them on the website so they don;t only get to be consumed by the people lucky enough to be at the dinner.

Just click on the thumbnails below to watch.

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MRA Marketing was presented with the Best Built Environment Member Organisation Marketing Campaign at this year’s Construction Marketing Awards (CMA) for the agency’s work on a far-reaching awareness and consultation programme to engage the construction industry in an important initiative to improve building safety in the wake of the Grenfell tragedy.

The Construction Products Association (CPA) tasked MRA Marketing with delivering a fully integrated marketing campaign to encourage the industry to participate in a consultation on the new Code for Construction Product Information (CCPI). Read More