Watch the Construction Marketing Awards 2020 presentation live!.
Join us for the online presentation of the Construction Marketing Awards 2020. The winners will be announced on a streamed broadcast starting at 4.30pm on November 26, and concluding by 6pm.
You need to register, on the link below, and then you will automatically be sent login details.
Our Finalist Gallery is now live, so you can see information about the shortlisted entries. So if you;re a fainlist yourself – check out the competition!
Join us for the online presentation of the Construction Marketing Awards 2020. The winners will be announced on a streamed broadcast starting at 4.30pm on November 26, and concluding by 6pm.
Join Robin Cordy, Marketing Director at NBS and Andy Lambert, Director of Growth at ContentCal as they talk through the specification marketing cycle for construction, and how manufacturers can create a strategy that helps them reach specifiers at all stages of the product selection process.
They will discuss the tactics, insights and tools that can be employed to take a fully integrated digital marketing approach which ultimately helps manufacturers to get their products specified.
All attendees will be able to submit questions to the panel throughout the session.
The winners will be announced at an online presentation on November 26, 2020.
If you are in one of the categories which will be decided by interview, we’ll be in touch very soon!
The panel were all agreed that it is not a case of one medium over another but a matter of a blended approach. Different media have different roles. Those roles are decided by the type of information to be delivered:
• Is it nice to know or need to know? Legislation or technical data may be better presented in a digital format, which is instantly available.
• What format is best suited to the information? For example plans of a building may be more easily viewed in a hard copy format.
• How many and where are the audience? With an online presentation it is possible to reach 1,000 people around the world.
• Do participants want to meet to build relationships? In which case a live event will be best to achieve this.
What is important is that people can enjoy a tailored experience which works for them.
There has been a lot of talk about the new digital age which has been turbocharged as a result of Covid. What does this mean for some of our more traditional forms of interaction – will people still go to exhibitions and what about hardcopy publications? Our panel of experts debated the issues.
We always get requests for deadline extensions, but usually we stick to our announced deadline, just allowing a few days post deadline for the completion of entries already started. However, 2020 has been an unusual year, to say the least, and it seems a number of you are struggling to meet the deadline. Some have issues relating to employees being on or coming back from furlough, and others are simply under immense time pressure because of the restrictions COVID-19 has brought.
Also, we are aware that we had an issue with our website at the end of last week and over the weekend which prevented people from accessing the judging criteria, and will have made a difficult situation even worse for some.
The first “Recovery: How is the construction sector faring?”, is in association with Barbour ABI, and will review construction industry activity over the first half of 2020 and then take a look forward, using Barbour ABI’s planning data and insights from our research, to see how and where the recovery is shaping up, ending with key risks and opportunities over the short and medium term.
The speaker, Tom Hall is Chief Economist at Barbour ABI and AMA Research, providing analysis and economic insight for the construction and related sectors, assessing the trends and developments that impact the industry. Offering bespoke research and tailored analysis to clients, Tom also speaks at industry events and works closely with journalists and other industry bodies to provide commentary on the built environment.
My name is Kate Perrin, the Marketing Director at Barbour ABI, and I am proud to announce that this year once again, we are sponsoring the Construction Marketing Awards.
Every year the CMAs are held to shine a spotlight on the outstanding marketing activity carried out by construction companies across the country. Here at Barbour ABI, we understand the importance of a well-executed marketing campaign and the difference it can make to brand development, lead generation and company growth.
Indeed, there are countless examples of innovative marketing across the industry, and that is why it is so important to support the platform for marketing teams to pause for thought, reflect on the construct of a campaign and its outcomes, and then choose to share their story.
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