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David Pead

May 09
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Entries are open now for CMA2023

By CMA News

The Construction Marketing Awards 2023 are now open for entries.

Now in their twenty third year, the CMAs are a great celebration of marketing talent across the industry and an invaluable opportunity for recognition as a marketing professional.

They are highly competitive and being shortlisted as a finalist is a clear indication of success. Being a Winner or Highly Commended is exceptional.

Have a look at our categories to see which you can enter – there are 29, so you should be able to see one that fits!

Showcase your creativity and innovation and enter now.

And remember, the awards are for everyone – with entries invited from any team or individual responsible for marketing and/or business development strategy within the construction and built environment supply chain.

This includes companies involved in materials supply or manufacture, building or infrastructure design, build, maintenance, engineering, consulting service or solutions provider in the built environment sector.

Entries are open from now until September 22, and the winners will be announced on December 5, 2023.

Jan 19
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FEIN wins ‘Best Mid-range Budget Campaign’ with innovative research-led campaign with PR partner Refresh

By CMA News
FEIN solidified its place as an industry leader in the UK’s metalworking and construction sectors with an integrated marketing campaign led by PR partner Refresh. The award-winning campaign, which maximised the mid-range budget, centred around a piece of research which revealed the industry’s views on the future of the metalworking sector. Read More

Oct 25
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People buy from people: humanising your brand

By CMA News

What a company does is important, but how a company does it is even more important in 2022. Many companies have strong values and ethics, and storytelling around the human impact of this – the effect of these values on staff and the wider supply chain – is increasingly being seen across the sector. After all, it’s what makes your company unique!

People want to feel like they’re engaging with a person, not just a faceless business. Personality sells and humanising your business can have an impact on your entire customer experience, as well as how your brand is perceived by key stakeholders. From building your employer brand and instilling a positive culture that makes your team feel empowered to increasing engagement with relevant stakeholders, showcasing the people behind the business has several benefits and could set you apart from competitors. After all, it can ultimately drive revenue, and in turn profits, making activity tangible across the business.

Moreover, bringing a brand to life, championing the values and culture of an organisation – as well as what it does – is a brief PR agencies relish!

In this webinar, Laura Mashiter, MD, of award-winning PR and communications agency, Refresh, and Lucy Moore, Associate Director at Refresh, share insight on the way they’ve approached this exact challenge with some of their clients. They will be joined by head of marcomms (UK) at Etex Building Performance, Melanie Davies, who will discuss the ways in which Etex has started to employ this strategy in its business.

 

Feb 09
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Bluebeam wins Best International Campaign for ‘Meet the Smartcutters’

By CMA News
How do you successfully get through to your target audience? You put them in the picture. That’s exactly what Bluebeam did with ‘Meet the Smartcutters’, an animated social campaign created with UK creative partners Reed Words and SomeOne that showcased Bluebeam users from around the world. The campaign celebrated the diversity of the Bluebeam community and put the “fun” in functional.

Bluebeam had two main campaign objectives: awareness and education.

First, they wanted to build awareness of their flagship software product, Revu®, with new AEC and SMB users who hadn’t yet switched to digital. They’d found the latter particularly hard to convince, as they tend to have set ways of working. Bluebeam measured brand awareness in terms of followers gained and increased engagement across Bluebeam social media channels, increased sign-ups for events, and free trial downloads. Read More

Jan 12
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Preparing for the Code for Construction Product Information

By CMA News
The Code for Construction Product Information (CCPI) has been established as a voluntary code of practice in response to the to the recommendations in Dame Judith Hackitt’s reports after the Grenfell fire. In the latest report from the Industry Safety Steering Group, chaired by Dame Hackitt, CCPI is recognised as an example of ‘just how much has been done to provide industry with the tools and frameworks it needs to accelerate the pace of change and to rebuild trust and confidence in and across the sector’. CCPI provides validation for manufacturers to show and ensure the product information they provide is clear, accurate and unambiguous. This webinar gives a summary of:

Read More

Dec 15
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MRA Marketing wins with industry-critical Building Safely campaign

By CMA News
MRA Marketing was presented with the Best Built Environment Member Organisation Marketing Campaign at this year’s Construction Marketing Awards (CMA) for the agency’s work on a far-reaching awareness and consultation programme to engage the construction industry in an important initiative to improve building safety in the wake of the Grenfell tragedy.

The Construction Products Association (CPA) tasked MRA Marketing with delivering a fully integrated marketing campaign to encourage the industry to participate in a consultation on the new Code for Construction Product Information (CCPI). Read More