What to do when you don’t know the people who buy your stuff
When faced with two branded products, why would you buy the more expensive one? At Ridgemount we’re big believers in the value of brands, so we would answer: “because you believe in the brand”.
If that’s your starting point, then creating sales for a premium product is about understanding what your customers are looking for and telling them (repeatedly) how your brand meets those needs.
With such short tenures l suppose there should be no surprise that there is an increasing prevalence for short-termism in marketing. If I’m honest, one of the reasons I had always steered clear of marketing awards was because I felt they reflected this trend with their apparent emphasis on short- term performance marketing.
With the 2019 awards shortly to open, we asked last years trophy holders from the agency categories to write about their winning entry. We hope this serves as inspiration for your 2019 Construction Marketing Awards entries.
We enter the CMA and other industry awards because we want to test our approach, outcomes and way of working against our peers, both in the built environment and across the communications industry. We also want to make sure that we are constantly improving and running a successful business based on best practice, which benefits clients as well as our team. Read More
It’s always nice to have your performance recognised by peers. Winning the CMA ‘PR Agency of the Year’ meant we were the first agency to win this category two years in a row. This gave us pause for thought, and an opportunity to really assess what the key tenets of our success are.
At CIB, we pride ourselves on a press-first approach, with a strong belief in the value of good journalism and its role to filter and verify content. We believe press coverage (whether in print or on-line) adds credibility and trustworthiness to a message and is crucial to positioning a client as an authority in its field. Read More
There are 24 categories and you can enter as many categories as you wish. View the categories
Entering is simple, you don’t need to engage an agency to help you, you just need to set aside some time.
The key dates for the 2019 Construction Marketing Awards are:
Jewson had a great night, winning three awards, something which has only been done a few times before. However, even this great achievement was surpassed by Certsure, who went home with five awards!
Certsure won Best Product Launch, Best use of Events and Live Marketing, Best use of Advertising and Best Big Budget Campaign, with their Lucia Garcia carrying off the Young Marketer of the Year award. Jewson won Best Digital Campaign, Best use of Social Media, and Best Distributor Campaign.
The winners were announced at a glittering gala dinner in London with the 23 winners and five Highly Commended carrying off the prized trophies.
Follow us @CMAwardsUK
