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CMA Client League updated for 2020

By CMA News
We started producing a Client League in 2019. It’s intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

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Key dates for CMA21

By CMA News

The key dates for the Construction Marketing Awards 2021 are:

  • Entries open – Monday April 12
  • Entries close – Friday September 17
  • Presentation – Thursday December 2

Work submitted should have been under way between June 1 2020 and August 31 2021, except for the Best Branding & Positioning category, for which the entry period is June 1 2019 and August 31 2021.

If you want to receive reminders about these dates, please sign up for our newsletter!

Winners Announced for 2020 Construction Marketing Awards!

By CMA News
The winners of the Construction Marketing Awards 2020 have been announced!

In an online ceremony, the 2020 winners of our 28 categories were revealed. Milwaukee and Bradfords Building supplies both won three awards. Milwaukee’s unapologetically complex digital campaign, and Bradfords’ classy multi-media campaign both really impressed several different panels of judges – always a mark of real quality.

Ridgemount won both PR Agency of the Year, and Agency of the Year – something not done before – as testament to a remarkable year. They were a part of seven winning entries this year.

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Sign up for our free online awards presentation

By CMA News
The Construction Marketing Awards 2020 will be presented in an online ceremony on November 26th.

Our Finalist Gallery is now live, so you can see information about the shortlisted entries. So if you;re a fainlist yourself – check out the competition!

Join us for the online presentation of the Construction Marketing Awards 2020. The winners will be announced on a streamed broadcast starting at 4.30pm on November 26, and concluding by 6pm.

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NBS to host free webinar

By CMA News
Marketing Masterclass for Manufacturers: The Specification Marketing Cycle
Nov 12, 11am

Join Robin Cordy, Marketing Director at NBS and Andy Lambert, Director of Growth at ContentCal as they talk through the specification marketing cycle for construction, and how manufacturers can create a strategy that helps them reach specifiers at all stages of the product selection process.

They will discuss the tactics, insights and tools that can be employed to take a fully integrated digital marketing approach which ultimately helps manufacturers to get their products specified.

All attendees will be able to submit questions to the panel throughout the session.

CMA 2020 Shortlist Announced!

By CMA News
The CMA judging panel has met and discussed this year’s crop of entries, and picked the list of finalists from which the winners will be chosen. A full list is below. Where applicable, the agency responsible is listed in brackets.

The winners will be announced at an  online presentation on November 26, 2020.

If you are in one of the categories which will be decided by interview, we’ll be in touch very soon!

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Traditional meets Digital

By CMA News
The Construction Marketing Awards recently hosted a webinar called Traditional meets Digital. We invited leading industry players, all of whom are working on the interface where digital and traditional media come together, to sit on our panel and share their views.

The panel were all agreed that it is not a case of one medium over another but a matter of a blended approach. Different media have different roles. Those roles are decided by the type of information to be delivered:
• Is it nice to know or need to know? Legislation or technical data may be better presented in a digital format, which is instantly available.
• What format is best suited to the information? For example plans of a building may be more easily viewed in a hard copy format.
• How many and where are the audience? With an online presentation it is possible to reach 1,000 people around the world.
• Do participants want to meet to build relationships? In which case a live event will be best to achieve this.
What is important is that people can enjoy a tailored experience which works for them.

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CMA Webinar – Traditional vs Digital

By CMA News
The CMAs hosted a webinar on Wednesday September 30th 2020 focussed on the future of media.

There has been a lot of talk about the new digital age which has been turbocharged as a result of Covid. What does this mean for some of our more traditional forms of interaction – will people still go to exhibitions and what about hardcopy publications? Our panel of experts debated the issues.

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