CMA News

A CMA webinar hosted jointly with The Think Tank

Held 11am, March 3, 2020. Panel member details at end.

The panel began by considering what are the things that are driving marketing in the construction sector. Key issues were the COVID pandemic, Brexit, and the impact of the Grenfell inquiry.

Unsurprisingly Will Johnson-Marshall picked out product marketing – in particular traceability, tracking which product eventually gets installed – as a key issue. Knowing what is in a building, who specified it, and why, is likely to be important for some time. This was likely to be important in decommissioning or demolition too, so it would be important that this information could be kept.

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We started producing a Client League in 2019. It’s intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

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In 2020, there is a new look, with Ridgemount PR’s stellar performance propelling them to the top. The Think Tank and Fabrick both move in to the top 5, while Good Eggs, Sagittarius, OneAgency.co (this year’s biggest climber), and Clear B2B all entered the top 20 for the first time.

See their work in the online gallery of entries.

The top 20 up to and including the 2020 Awards

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The winners of the Construction Marketing Awards 2020 have been announced!

In an online ceremony, the 2020 winners of our 28 categories were revealed. Milwaukee and Bradfords Building supplies both won three awards. Milwaukee’s unapologetically complex digital campaign, and Bradfords’ classy multi-media campaign both really impressed several different panels of judges – always a mark of real quality.

Ridgemount won both PR Agency of the Year, and Agency of the Year – something not done before – as testament to a remarkable year. They were a part of seven winning entries this year.

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The Construction Marketing Awards 2020 will be presented in an online ceremony on November 26th.

Our Finalist Gallery is now live, so you can see information about the shortlisted entries. So if you;re a fainlist yourself – check out the competition!

Join us for the online presentation of the Construction Marketing Awards 2020. The winners will be announced on a streamed broadcast starting at 4.30pm on November 26, and concluding by 6pm.

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The CMA judging panel has met and discussed this year’s crop of entries, and picked the list of finalists from which the winners will be chosen. A full list is below. Where applicable, the agency responsible is listed in brackets.

The winners will be announced at an  online presentation on November 26, 2020.

If you are in one of the categories which will be decided by interview, we’ll be in touch very soon!

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The Construction Marketing Awards recently hosted a webinar called Traditional meets Digital. We invited leading industry players, all of whom are working on the interface where digital and traditional media come together, to sit on our panel and share their views.

The panel were all agreed that it is not a case of one medium over another but a matter of a blended approach. Different media have different roles. Those roles are decided by the type of information to be delivered:
• Is it nice to know or need to know? Legislation or technical data may be better presented in a digital format, which is instantly available.
• What format is best suited to the information? For example plans of a building may be more easily viewed in a hard copy format.
• How many and where are the audience? With an online presentation it is possible to reach 1,000 people around the world.
• Do participants want to meet to build relationships? In which case a live event will be best to achieve this.
What is important is that people can enjoy a tailored experience which works for them.

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