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CMA Shortlist 2016 Announced!

By CMA News No Comments

The Shortlist for the Construction Marketing Awards 2016 has been announced!

The judges deliberated for many hours to decide who would make the prestigious list of finalists below. Many fell by the wayside at this stage, not because their entries were poor, but because those who remain are truly excellent.

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Best Big Budget Campaign – CCF

By CMA News No Comments

_I8A8794Making sure that CCF’s customers are always aware of its top quality products and staff expertise is a number one priority for the marketing team. So, when we were tasked with supporting a significant investment in our insulation offering, it was clear that a promotional campaign was needed; to change perceptions and rightfully align CCF with exceptional insulation solutions, product choice, and availability.

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Best Mid-Range Budget Campaign – Gibbs & Dandy

By CMA News No Comments

_I8A8790Customer Lifecycle Campaign

At Gibbs & Dandy we pride ourselves on our customer-focussed strategy, which looks to ensure we are the most trusted builders’ merchant around. To help us achieve this goal, we wanted to make sure that our customers were happy with what we were doing and offering them. We wanted to talk to all our customers and this campaign focused on targeting those who had stopped trading with us – our lapsed and dormant accounts. We contacted these customers, asking them to provide feedback on why they were no longer buying from us and, in some cases, offering them incentives to restart trading – some hadn’t traded with us for over 2 years.

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Best Campaign Under £25k – Catnic

By CMA News

How Catnic delivered by ‘Sticking with Orange’

Recognising the need for quality drywall joint tape in the market wasn’t difficult, as a premium brand we are continuously looking to successfully applying our insight to expand our existing portfolio. However it’s always a challenge to diversify your product range in a highly competitive market, especially when you’re the household name for Lintels. Read More

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