News

Key dates for the Construction Marketing Awards 2023:

• Entries open – Tuesday May 8
• Entries close – Friday September 22
• Shortlist announced – Tuesday October 17
• Judging interviews – October 24 – 26
• Gala Dinner Presentation – Tuesday December 5

Work submitted should have been under way between June 1 2022 and August 31 2023, except for the Best Branding & Positioning category, for which the entry period is June 1 2021 and August 31 2023.

The winners of the 2022 Construction Marketing Awards were announced on December 1st at a glittering ceremony in London. The finalists gathered at what was the biggest presentation dinner in the 22 year history of the Awards to celebrate their achievements, see some old friends and make new ones at what everyone knows is the best party in UK construction.

ROCKWOOL UK (right) took the Marketing Team of the Year prize. Judges said they were a highly capable marketing team who look like they are leading the industry in terms of their in-house mar-tech capability. Their great innovation, and great inclusive
personal development had led to great results.

WAA Chosen took home Agency of the Year for the first time, their remarkable performance over the last year caught the eye of the judges, as did their drive to achieve on behalf of their clients, and their talent development programme – partly demonstrated by Jen Mitchell from the agency snapping up the Emerging Agency Star award.

James Latham (pictured left), aided by The Think Tank, Ginger Digital, and Cyon Agency took home the most trophies, with their digital showroom campaign winning Best Big Budget Campaign and Best Distributor Marketing Campaign, and picking up a Highly Commended in Best use of a Website.

The winners of that category, Heatic, working with Ridgemount, also picked up two awards. In addition to the website category they won Best use of Direct Marketing for their forensically targetted lead generation and fulfillment campaign.

Pexhurst, working with Fabrick, won two as well, they picked up Best Contractor Marketing Campaign and Best Low Budget Campaign. Fabrick also helped Jenner win Best use of Press and Public Relations, while picking up the Best Digital Campaign gong for their elegant ‘Fabrick Talks’ campaign.

Mace went home with two trophies, picking up a Highly Commended in Best Stakeholder/Internal Campaign, and winning Best Professional Services Marketing Campaign. In a battle of construction consultancy giants BDP were Highly Commended in the latter.

Refresh (right, with FEIN) visited the stage twice, their work with FEIN winning Best Mid-Range Budget Campaign, and that with Etex, a docuseries following the construction of a major new plant, picking up Best use of Content Marketing.

Doing something very hard – winning at their first attempt – were Castle Green Homes for their excellent campaign in Best use of Marketing Technology, The Armstrong Partnership’s (below, left) work for Knauf Ceiling Solutions in Best International Campaign, and CB Heat Pumps working with Let’s Run Social in Best use of Social Media. In a year characterised by new faces among the winners, On The Tools picked up their first CMA in Best use of Thought Leadership for their inspirational “Women on the Tools white paper”, while Siderise’s work with Smith Goodfellow in the prestigious Strategic Planning & Management category was that combination’s first win.

Another first time entrant, Valspar Trade (below right), picked up Best use of Events & Live Marketing, albeit with the support of serial winners CIB, for their excellent campaign touring colleges talking to the next generation.

PR Agency of the Year went to Unhooked Communications, with Small Agency of the Year going to Built for Marketing, in recognition of their daring bid to become a multi-national.

Bradfords Building Supplies, working with the Good Eggs, won Best use of Advertising for an incredible third year in a row, while CCF, with One Agency, became a two-time winner of the Best Stakeholder/Internal Campaign award, having last won it in 2020.

Rachel Goodacre of Jacobs scooped Young Marketer of the Year, with Giulia Papi of innDex Highly Commended in that category.

See the full list of winners and their entries in our Awards Gallery, or see all the photos from the 2022 presentation!

… at the other #CMA22 that is. Luke Combs (pictured right) was named winner of “Entertainer of the Year” at the Country Music Awards. Lainey picked up New Artist, and Female Artist of the Year. Well done both, and indeed all the other winners. The awards were presented on November 10th, so now the next major awards event to use the hashtag is, in fact, the biggest of the year, (ahem) the Construction Marketing Awards.

Other awards events to share the iconic #CMA22 tag are the Central Music Awards (Africa), and, new for this year we think, the Celestial Music Awards.

But don’t let that deter you, enjoy the melange of choirs, world music, and of course marketing excellence that #CMA22 brings you. Join in! Are you coming to the dinner? Are you excited about your chances of winning? Get tweeting, and posting on LinkedIn, and let us know!

#CMA22 – December 1st, 2022. The most important CMA.

Our host for 2022 is Paul McCaffrey. Paul is an award-winning comedian (Latitude New Act of the Year, London Paper New Act of the Year) and headlines at the biggest comedy clubs in the country. He has performed four critically acclaimed Edinburgh shows as well as major music festivals, is an accomplished radio presenter and guest, and has toured with Sean Lock and Kevin Bridges, as well as two solo tours of his own.

In 2019 Paul made his debut on the flagship BBC stand-up show Live At The Apollo. He has also starred in BBC Three’s Impractical Jokers and Russell Howard’s Good News, Comedy Central’s Stand Up Central, Channel 4’s 50 Funniest and CBBC’s The Dog Ate My Homework.

An accomplished radio presenter and guest, Paul has recently been heard on: talkSPORT, Absolute’s The Alternative Vote and Rock n Roll Football with Rob Beckett and Russell Kane’s Whistle-Stop Tour on BBC Radio Two. He also presents The Paul McCaffery Show every Saturday morning on Jack FM.

Book now for the Gala Dinner!

What a company does is important, but how a company does it is even more important in 2022. Many companies have strong values and ethics, and storytelling around the human impact of this – the effect of these values on staff and the wider supply chain – is increasingly being seen across the sector. After all, it’s what makes your company unique!

People want to feel like they’re engaging with a person, not just a faceless business. Personality sells and humanising your business can have an impact on your entire customer experience, as well as how your brand is perceived by key stakeholders. From building your employer brand and instilling a positive culture that makes your team feel empowered to increasing engagement with relevant stakeholders, showcasing the people behind the business has several benefits and could set you apart from competitors. After all, it can ultimately drive revenue, and in turn profits, making activity tangible across the business.

Moreover, bringing a brand to life, championing the values and culture of an organisation – as well as what it does – is a brief PR agencies relish!

In this webinar, Laura Mashiter, MD, of award-winning PR and communications agency, Refresh, and Lucy Moore, Associate Director at Refresh, share insight on the way they’ve approached this exact challenge with some of their clients. They will be joined by head of marcomms (UK) at Etex Building Performance, Melanie Davies, who will discuss the ways in which Etex has started to employ this strategy in its business.