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Why you should enter the Construction Marketing Awards

By CMA News

Six good reasons for entering the Construction Marketing Awards

  1. Raising the profile of marketing as an important business function

By entering the Construction Marketing Awards you are demonstrating the value marketing generates. It is a chance to showcase the best work from your department to your wider business. It will boost the morale of your team and show the company how their efforts contribute to the business.

  1. Demonstrate how marketing has helped drive business

Compiling and submitting an entry is your chance to demonstrate the competence of your team and show how their work helps drive new business. When entering you will need to pull together important measurements and ROI, all of which you can share internally to cement the importance of marketing in the broader business strategy and ultimately to show the difference you make to the bottom line.

  1. Boost the morale of your team and show they are valued

Entering the CMAs offers the chance to say thank you to your team, to acknowledge their hard work and achievements. It is also a chance to take the team out and celebrate. And, with the Gala Dinner being close to end of the year you can make it your team Christmas party!

  1. Benchmark your marketing efforts

You can use the Construction Marketing Awards to demonstrate how your marketing efforts measure up against others. Every year the number of entries to the Construction Marketing Awards grows, so even being shortlisted is a sign of success. To be a winner or gain a highly commended is a real mark of how you stand head and shoulders above the rest. Just think of the PR mileage winning an award gives!

  1. Gain industry recognition

Winning an award can raise your marketing teams’ efforts beyond the parameters of your own company. It means you can showcase your marketing campaigns, gaining recognition and admiration from the wider construction community, and other leading marketers. If you do well, you might feature on our Client League – a marketing roll of honour for the industry, or in our Agency League, which many clients use when creating agency tender and short lists.

  1. Celebrate the construction industry

And finally, by entering your campaign it shows your support for construction. It demonstrates the good marketing efforts that are taking place to improve the image of construction, and how the industry can deliver marketing on a par with other sectors, providing sophisticated marketing solutions that are tailored to a complex marketplace.

Don’t miss your opportunity to enter!

The Construction Marketing Awards showcase the construction industry’s effectiveness in marketing, raising the profile of marketing professionals and their achievements. Just think of what you could gain by entering.

Start your online entry now https://construction.awardsplatform.com/

 

Further reading

https://cmawards.co.uk/how-to-enter/writing-your-winning-entry/

Join us at UK Construction Week

By CMA News

Entries for the 2022 Construction Marketing Awards close on 23rd September. To celebrate completion of submissions UK Construction Week in collaboration with the Construction Marketing Awards would like to invite past and current entrants to join them at the Opening Night Party at UK Construction Week at the NEC, Birmingham on Tuesday 4th October. Meet at the UKCW Lounge from 4.00pm or the Central Bar from 5.00pm.

 

Use the following link to register as a VIP and attend this event https://ukcw-birmingham-2022.reg.buzz/vip-cma If you have already registered to attend UK Construction Week complete the following simple form and we will arrange for your badge to be upgraded to VIP.

People buy from people: humanising your brand

By CMA News
Join our latest webinar, hosted with our Premier Supporter – Refresh

Thursday 20th October 2022, Midday

We’ll be hosting a webinar in conjunction with awards’ supporter Refresh and Etex Building Performance to take a closer look at how companies are focusing more closely on their employer brand as a communications strategy, and within this, humanising their messaging, as Laura Mashiter discusses in this article.

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Can you Picnic for CRASH?

By CMA News

Construction industry charity, CRASH is asking for your help to fundraise for its vital projects with homelessness charities and hospices.

Host a #picnicforCRASH and unite your team for an industry-wide summer fundraiser. Your picnic should be on a date and time that suits you and bring your company together to share food, play games, and enjoy the outdoors.

You may prefer to have a BBQ; tag it onto a summer party you have already planned or host a coffee morning… whatever you decide, you are helping to construct places that care for people.

So, what are you waiting for? Get planning your #picnicforCRASH today!

Picnic for CRASH this Summer

Marshalls to buy Marley

By CMA News

Marshalls is to buy Marley in  £536m deal outlined to the Stock Exchange.

Marley’s existing management team will continue in post as the company operates as a division of the Marshalls group.

Martyn Coffey, Chief Executive of Marshalls, said:  “The acquisition of Marley represents a significant step towards achieving our strategic goal to become the UK’s leading manufacturer of products for the built environment.

“Marley is a highly profitable business with established market positions across UK RMI and new build housing.

“Much like Marshalls, its position is underpinned by a track record of product quality and customer service, and we believe Marley will represent a strong cultural fit with our own business.

“We would like to welcome Marley’s management team and colleagues to the Marshalls family and look forward to working with them in the coming years.”

David Speakman, Chief Executive of Marley, added: “Marley is a robust business with a strong future ahead of it.

“As part of the Marshalls family, I believe we will be extremely well-positioned to continue our growth strategy to the benefit of our colleagues, customers and partners.”

Sponsors and Supporter news

By CMA News

As we get ready to begin the CMA22 programme, we are delighted to announce that Barbour ABI will once again be our Overall Sponsor for 2022.

At the same time, we’re very pleased to say that Refresh – number six in this year’s CMA Agency League – have joined us as a Premier Supporter. Welcome!

Key dates for 2022

By CMA News

Here are the key dates in the CMA calendar for 2022 so you can get yourself ready to submit, then celebrate!

  • Entries open – Monday April 11
  • Entries close – Friday September 23
  • Shortlist announced – Monday October 10
  • Judging interviews – October 18 – 20
  • Gala Dinner Presentation – Thursday December 1

Work submitted should have been under way between June 1 2021 and August 31 2022, except for the Best Branding & Positioning category, for which the entry period is June 1 2020 and August 31 2022.

If you want to receive reminders about these dates, please sign up for our newsletter!

Bluebeam wins Best International Campaign for ‘Meet the Smartcutters’

By CMA News
How do you successfully get through to your target audience? You put them in the picture. That’s exactly what Bluebeam did with ‘Meet the Smartcutters’, an animated social campaign created with UK creative partners Reed Words and SomeOne that showcased Bluebeam users from around the world. The campaign celebrated the diversity of the Bluebeam community and put the “fun” in functional.

Bluebeam had two main campaign objectives: awareness and education.

First, they wanted to build awareness of their flagship software product, Revu®, with new AEC and SMB users who hadn’t yet switched to digital. They’d found the latter particularly hard to convince, as they tend to have set ways of working. Bluebeam measured brand awareness in terms of followers gained and increased engagement across Bluebeam social media channels, increased sign-ups for events, and free trial downloads. Read More

2021 Client League released

By CMA News
This is the third edition of our Client League, and the first to see a change at the top. The League is intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

Bradfords Building Supplies second consecutive year of three wins has propelled them above former leader Jewson. Certsure drop one to third. There are a clutch of new entrants, with Prysmian, Rockwool, Zentia, SAS International, ADEY Innovation, Novus Property Solutions, and Komfort Partitioning all joining the top end of the League, which in total now features nearly 200 companies.

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Preparing for the Code for Construction Product Information

By CMA News
The Code for Construction Product Information (CCPI) has been established as a voluntary code of practice in response to the to the recommendations in Dame Judith Hackitt’s reports after the Grenfell fire. In the latest report from the Industry Safety Steering Group, chaired by Dame Hackitt, CCPI is recognised as an example of ‘just how much has been done to provide industry with the tools and frameworks it needs to accelerate the pace of change and to rebuild trust and confidence in and across the sector’. CCPI provides validation for manufacturers to show and ensure the product information they provide is clear, accurate and unambiguous. This webinar gives a summary of:

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