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Have your say on key issues facing construction marketers

By November 6, 2023CMA News

A unique piece of research designed to provide a definitive snapshot of confidence among construction marketers is now live and open for feedback from the market for the 2024 edition.

You can have your say on current trends, opportunities, and areas of concern for the sector by completing SLG Agency’s annual Horizon Report.

Last year’s survey provided some fascinating insights into the mindset of marketers in the sector, including:

  • Almost 40% of construction marketers expected their budgets to grow in 2023.
  • Website traffic remains the sector’s key measurement of campaign success, with only 17% of marketers focused on long-term brand effects.
  • 35% of marketers felt that their colleagues value marketing, but don’t understand it.

Horizon 2024 has now been launched, providing an opportunity for you to have your say on how you think next year is going to shape up for your company and your marketing department.

“Your input will help gauge how confident the industry is and provide you with some powerful insights into how your peers are developing their strategies,” said Ryan Jones, Managing Director, SLG Agency.

“We need strong data to take advantage of changing market conditions and to win the strategic battle in our organisations. We need to be able to make solid recommendations.”

As well as contributing to a unique piece of research created by, and for, construction marketers, you’ll also be given priority access to the completed report before its launch in January 2024.

In addition, one lucky participant will also win a meal for two at Six by Nico, the tasting menu restaurant with locations across the UK.

Complete the 2024 survey here