This category is open to campaigns of any size conducted on behalf of distributors, merchants, specialist merchants, wholesalers and other intermediaries in the materials supply chain. In common with the other campaign categories, this is suitable for campaigns employing one or more communication channels.
The winner is likely to show a high degree of sophistication, and integration both with other marketing elements and with the company’s other activity (sales, logistics, operations etc). While the creative matters and must be coherent with the brand and the audience, the effectiveness of the campaign, the ROI, and the value for money will be paramount.
