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Aug 18
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CMA2020 Awards to be announced online

By CMA News

The Construction Marketing Awards 2020, our twentieth anniversary year, will be presented in an online ceremony, owing to the current pandemic.

The decision has been taken not to host a gala dinner so we can prepare properly to deliver an engaging, entertaining and informative online presentation ceremony on the planned date of November 26.

There will still be the drama and excitement of the announcements, as well as much more designed to keep you entertained as you find out this year’s winners, and to inform you as to why the winners have won.

There will still be trophies, sponsors and supporters will still open the golden envelopes and announce the winners, and you can enjoy your own socially distanced celebration with your team at the same time.

And of course, this year’s CMAs will be just as hard to win, and just as prestigious, as any year. If you haven’t started your entry – get going now!

More details will follow.

Jul 10
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CMA2020 to support CRASH

By CMA News
CRASH charity unites the UK construction industry’s passion, skills and resources to create vital places that care for homeless people and the children and adults who need hospice care.
The charity has been supported by the Construction Marketing Awards for many years, and a large number of other industry organisations and companies. CRASH needs our help now more than ever – all their fundraising events have been cancelled. They’re asking construction companies and individuals to help now with donations and company fundraising initiatives, so they can continue vital work giving hope to homeless people & dignity to people in hospices.
Well designed and expertly built environments have a positive effect on how we all feel and behave. It is especially true for homeless people and children and adults with a life-limiting illness.
Please dig deep and join the CRASH Hope & Dignity appeal. Show the world that construction cares for vulnerable people throughout the UK.
You can support by making a company or personal donation, or by raising funds on an activity of your own.
Mar 21
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CMA and Covid-19

By CMA News

The virus outbreak which is causing much disruption to the world should not affect the CMA judging process. Entries are submitted online, and the judging process has been mainly conducted online for some time. Interviews can be conducted by video conference.

At this stage, we hope that the social distancing measures will be relaxed by November, allowing us to proceed with the gala dinner presentation, but if they are not, we will still judge the entries, announce winners, and award trophies as we have every year since 2001. It will just be a little different!

If you have any questions, do ask!

Feb 03
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New CMA Client League published

By CMA News
In a new development in their 20th year, the Construction Marketing Awards have compiled a Client League, which, like the Agency League, seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

It’s no surprise to see Jewson, winners of three awards in each of the past two years, top the pile. Also regular winners like Certsure, Kingspan, and Tarmac are among those you would have expected to feature.

AECOM is the highest ranked professional services company, while Parkeray tops the contractor chart.

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Jan 02
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Agency League 2019 published

By CMA News
The CMA Agency League has been updated to include the results of the Construction Marketing Awards 2019.

Harris, Refresh PR, Think Tank, and Fabrick are all climbers, but Lesniak Swann managed the biggest positional change, jumping 28 places to 14th and becoming the highest top 20 new entry.

The full top 20:

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Nov 30
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CMA 2019 Winners Announced!

By CMA News
The winners of the Construction Marketing Awards 2019 have been announced. Jewson were the most successful this year, following up three wins in 2018 by taking home another three trophies this year.

A Proctor Group were close behind, picking up two awards for their innovative fashion oriented campaign, while MyEdge2 also picked up a pair of trophies.

The Marketing Team of the Year award went to Ibstock, and the Young Marketer of the Year award to Suzanna Hall from If.

Other winners were Washroom Washroom/Cre8, Nuaire, Autodesk, Business Sprinkler Alliance, Senior Architectural Systems, FENSA, Parkeray, Hanson UK, Uponor and Superglass.

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Sep 05
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Does your CMA entry include everything the judges are looking for?

By CMA News

Now is the time to ensure you have included everything in your entry that the judges are looking for!!

 

A check list for your CMA entry

Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.

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Aug 20
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A risky move? More like confidence, belief and genuine passion

By CMA News
At Refresh PR, we like to think we have the courage to be different and put our reputation on the line when others perhaps wouldn’t, in order to achieve great things. There couldn’t be a better example of this than when in 2016, we decided to take the plunge to own and run the Heating Installer Awards.

Running the awards was an unknown but exciting move into awards management from a team previously focused solely on PR. Fast forward four years and the Heating Installers Awards has established itself as the award for installers across the UK to win, with a number of high profile organisations from across the industry signing up as sponsors year-on-year.

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Jul 30
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Ridgemount PR – Strategic Planning & Management Winner 2018

By CMA News
PR BY THE NUMBERS

What to do when you don’t know the people who buy your stuff

When faced with two branded products, why would you buy the more expensive one?  At Ridgemount we’re big believers in the value of brands, so we would answer: “because you believe in the brand”.

If that’s your starting point, then creating sales for a premium product is about understanding what your customers are looking for and telling them (repeatedly) how your brand meets those needs.

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