The list of categories for the 2025 CMA Awards

Click on the category to find out more.

  1. Strategic Planning & Management
  2. Best Online Platform
  3. Best Application of Marketing Technology
  4. Best Internal Comms Campaign
  5. Best use of AI
  6. Best use of Customer Research & Insight
  7. Best use of Events & Live Marketing
  8. Best Brand & Positioning
  9. Best Low Budget Campaign (under £50k)
  10. Best Mid-Range Budget Campaign (£50k – £150k)
  11. Best Big Budget Campaign (£150k+)
  12. Best Social Value Campaign
  13. Best Sustainable Marketing Initiative
  14. Best Go-To-Market Campaign
  15. Best Integrated Campaign
  16. Small Agency of the Year
  17. Agency of the Year
  18. Team of the Year
  19. Emerging Talent of the Year – Agency
  20. Emerging Talent of the Year – Client side

Note:

Entrants shortlisted in categories 16 to 20 will be invited to present their award submission to the judging panel.

For the Emerging Talent of the Year categories, a manager or senior company representative (such as a director) must attend the beginning of the interview.

All interviews will be conducted online (via Zoom or a similar platform). Dates will be confirmed in due course. Full details will be provided to shortlisted entrants following the judges’ initial meeting and announcement of the shortlist.

Please note: Additional categories may be assessed by interview if required. If this applies to your entry, you will be notified shortly after the shortlist is announced.

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