The list of categories for the 2025 CMA Awards

Click on the category to find out more.

  1. Strategic Planning & Management
  2. Best Online Platform
  3. Best Application of Marketing Technology
  4. Best Internal Comms Campaign
  5. Best use of AI
  6. Best use of Customer Research & Insight
  7. Best use of Events & Live Marketing
  8. Best Brand & Positioning
  9. Best Low Budget Campaign (under £50k)
  10. Best Mid-Range Budget Campaign (£50k – £150k)
  11. Best Big Budget Campaign (£150k+)
  12. Best Social Value Campaign
  13. Best Sustainable Marketing Initiative
  14. Best Go-To-Market Campaign
  15. Best Integrated Campaign
  16. Small Agency of the Year
  17. Agency of the Year
  18. Team of the Year
  19. Emerging Talent of the Year – Agency
  20. Emerging Talent of the Year – Client side

Note:

Entrants shortlisted in categories 16 to 20 will be invited to present their award submission to the judging panel.

For the Emerging Talent of the Year categories, a manager or senior company representative (such as a director) must attend the beginning of the interview.

All interviews will be conducted online (via Zoom or a similar platform). Dates will be confirmed in due course. Full details will be provided to shortlisted entrants following the judges’ initial meeting and announcement of the shortlist.

Please note: Additional categories may be assessed by interview if required. If this applies to your entry, you will be notified shortly after the shortlist is announced.

Showcase your creativity and innovation and enter now.