David Pead

What a company does is important, but how a company does it is even more important in 2022. Many companies have strong values and ethics, and storytelling around the human impact of this – the effect of these values on staff and the wider supply chain – is increasingly being seen across the sector. After all, it’s what makes your company unique!

People want to feel like they’re engaging with a person, not just a faceless business. Personality sells and humanising your business can have an impact on your entire customer experience, as well as how your brand is perceived by key stakeholders. From building your employer brand and instilling a positive culture that makes your team feel empowered to increasing engagement with relevant stakeholders, showcasing the people behind the business has several benefits and could set you apart from competitors. After all, it can ultimately drive revenue, and in turn profits, making activity tangible across the business.

Moreover, bringing a brand to life, championing the values and culture of an organisation – as well as what it does – is a brief PR agencies relish!

In this webinar, Laura Mashiter, MD, of award-winning PR and communications agency, Refresh, and Lucy Moore, Associate Director at Refresh, share insight on the way they’ve approached this exact challenge with some of their clients. They will be joined by head of marcomms (UK) at Etex Building Performance, Melanie Davies, who will discuss the ways in which Etex has started to employ this strategy in its business.